Jack Lightfoot directs a neon-soaked performance promo for The Ramona Flowers.The video for Kids - a cover of the MGMT classic - is shot 'as-live', with each of the musicians performing in a traditional setup. "We wanted to create something with a bit of a futuristic feel to echo the infamous electronic sounds of the track - and so we thought it would be cool to build the band's logo out of neon light structures to achieve this," director Jack Lightfoot explains."We used these to layout a performance space in the round, and then everything came together nicely with some classic performance lighting."It's a lovely, charming visual with plenty of charisma and an aesthetic that perfectly channels the nostalgia of the track.
Rob Ulitski - 9 months ago