Chirolles Khalil directs a dreamlike promo for Rudimental's Be The One, featuring Morgan and Tike. Set within an industrial complex - dressed with vibrant yet understated art direction - the video is constructed from a series of snapshot vignettes, placing the artists in a perpetually evolving environment as the camera glides around them. DoP Fola Abatan matches the laidback pace with smooth Steadicam shots - care of operator Sebastien Joly - and extended takes, though there are a handful of frenetic strobe moments and glitchy edits to keep things fresh.
Rob Ulitski - 23rd Feb 2021