An audacious promo for Irish rock band Somebody's Child by Adrian Lee and band frontman Cian Godfrey - shot in Waterloo Station in London. The video for Porcelain (Losing All My Patience) begins with a quote from Friedrich Nietzsche: “And those who were seen dancing were thought to be insane by those who could not hear the music.” And it might well have been influenced by a famous Fatboy Slim video, as Godfrey picks a very busy public space to plug into his old-school Walkman headphones and start dancing to the track. The video has a breezy, fun vibe, with the viewer's interest divided between Godfrey's performance and the reactions (or studious non-reactions) from the onlooking public. It's experimental but its also cinematic, testing the waters between off-the-cuff and staged. And also a great match to the track - which thankfully, viewers can also hear and dance along to.

The one and only "Weird Al" Yankovic is the unlikely stand-in for winsome indie-pop singer-songwriter Claire Cottrill aka Clairo in Ayo Edebiri's tongue-in-cheek, slightly surreal take on an old-school TV show performance.As the song starts, "Weird Al" emerges into the stage set in tuxedo to join two female dancers and deliver a passionate lip-sync performance of Terrapin, that's both off-kilter and heartfelt. Which sums up the distinct quality of the man who emerged in the 80s with his comic reworkings of big hit songs of the time - and hugely popular spoof videos.Later on, we venture 'behind the scenes' where Clairo is watching among the TV crew - and where "Weird Al" also gets involved, rather brusquely, on piano-playing duties. A knowingly daft but loveable promo, directed by actress, comedian, and television writer Ayo Edebiri - who also plays chef Sydney Adamu in The Bear - edited by Matt Carter at Final Cut NY.

Claryn Chong directs an intense promo for rapper LYAM, marking a striking comeback for the artist, who has not released music in four years. The video for 2 HOT 4 THIS, featuring John Glacier, is the first part of a trilogy of videos, in which we see LYAM perform in a feverish one-shot, blasting through impassioned choreography whilst the camera rotates around a makeshift cage. "We want to showcase LYAM as a left-leaning rapper and musician who is not afraid to perform outside of his comfort zone, which is what he has done in this film, after rehearsing with the director and choreographer for a month prior to the shoot," explains Chong."The project itself is very special to everyone onboard the team, as we worked incredibly hard to make it happen and it was probably the most joyous shoots I've ever been on - I can't wait to release the full thing."