Harry Lindley channels his experience directing rock performance and as a VFX artist in this richly atmospheric visual for Don Broco's reinvention as a metal outfit.In the video for Cellophane the band are often in silhouette as they perform in a huge tunnel, whilst closely monitored by unseen forces. And Lindley has adopted a minimal CGI approach, preferring compositing tricks using real footage captured on set to create a gritty and grounded feel.A custom-built hybrid machine, part EOD bomb disposal unit, part robotic camera crane, dubbed the "Tankno-crane", roams through the set. Outfitted with an Arriflex camera, it captures the band’s performance in a clinical fashion, as though gathering data for an unknown observer.Inspired by M.C. Escher’s iconic illusions, several of his motifs were reimagined with surreal twists. Matt sings into a polished reflective sphere with the camera impossibly invisible. Another sequence features Matt and Rob curled in the foetal position, tessellated into an infinite grid across the floor.To amplify the sense of duplication and confinement, the same performance was filmed from six distinct angles, including overheads using a cherry picker. These layers were stitched together in post-production, allowing for virtual camera sweeps that made it feel as though the band existed in multiple realities simultaneously.The song’s refrain “breathing through cellophane” informed the moment where Rob emerges from a metallic hangar wall as if it had momentarily liquefied. To achieve this practically, we photographed the wall surface and printed the texture onto large spandex sheets stretched across custom canvas frames. Filming from overhead, Rob pressed through the elastic material, warping the "metal" around him. This footage was then composited back into the original wall.

Palice directs her debut music video, for Sigrid's Jellyfish. The video is a carefree, eccentric performance-focussed concept, shot in Bulgaria. Channeling the song's themes of awkward connection into a dreamy, sun-soaked world, the director's vision of an 'endless summer' day shines through, packed with nostalgic vibes. Leaning into an editorial style, DoP Samuel Hooper masterfully controls the light to create a beautifully soft, fashion-portrait aesthetic, working together with art director Sasha Hilton's eye for offbeat props and styling.Enhanced by Pierre Babbage's playful choreography and DOMA's excellent post work, it's a beautifully surreal video with plenty of standout moments.

Nadia Kadek and friends spend a breezy day in the countryside in Georgie Cowan-Turner's promo for Lemonade. Surrounded by beautiful landscapes, Nadia's performance is captured in beautiful soft light, intercut with carefree, fly-on-the-wall style shots. "I wanted to create the sense of an idyllic, laid back summer's day with your friends, when you stay out until the sun goes in," Cowan-Turner explains. "We looked at references from European films in particular - Call Me By Your Name, Le Bonheur - the aim was to create an effortless, vintage quality to the video to allow the performance to take centre stage and feel as natural as possible."At the same time, we wanted to tinge this with sadness and a sense of loneliness within this beauty, of maybe not fitting in even when you are with your friends and of not knowing who you are without them around."

Joy Crookes self-directs the promo for Perfect Crime, and gives a marvellous performance in the incredible setting of Dhaka, Bangladesh - the country of her mother’s birth. The video sees Joy in various locations around Dhaka - including riding atop a moving train. Throughout she pays homage to her heritage, the rich cultural life and vibrant spirit of the Bangladesh capital, while giving a characteristically charismatic and charming performance of the song.With outstanding work of DoP Donny Johnson, Joy inhabits each well-considered location in a way that reflects her name. Without missing a beat of how a performance video should look and feel, this does give the sense of someone coming back to their roots. And what a place this is.The fact that Joy directed the video followed on from having co-produced Perfect Crime for her forthcoming album Juniper with Harvey Grant. When her idea for the visuals crystallised, she wanted to carry the ownership of producing the song through by directing the video.“The choreography was intended to be quite simple and repetitive but against a foil of something that was almost overstimulating," she explains. "The location wasn’t even really a question. Dhaka, Bangladesh was the ideal backdrop. The city’s imperfect beauty and chaos imbues the video with an atmosphere that can’t be emulated or recreated. It was a perfect pairing.”