Josh McCartney takes viewers on an offbeat journey through the colourful Norwegian town of Egersund, in his video for Robyn Hitchcock. The video for Wasted boasts a montage of performance, googly eyes and experimental vibes, punctuated by playful visual gags.Using grainy textures, saturated colour and wide-angle compositions to add to its handmade charm, it’s a whimsical Norwegian postcard with Hitchcock as its delightfully eccentric tour guide.

Comedian, writer and Chicken Shop Date creator Amelia Dimoldenberg makes her music video directing debut by paying homage to iconic 90s movie The Bodyguard in her video for Maisie Peters. The video for My Regards is inspired by the lyric 'call me Kevin Costner the way I’m guarding his body', and puts a playful and modern spin on the 1992 classic, with Maisie in the Costner role and American comedian Benito Skinner taking over from Whitney Houston as 'the body'.In this version, Maisie must guard hunky Benito from a horde of avid fans in a country hotel. But she's only having partial success, as she becomes distracted by line dancing lessons and her own secret passion for Benito. The success of the video, beyond the enjoyable set-up and goofy setpieces, lies in that Dimoldenberg keeps the focus on Maisie and making her witty lyrics the internal thought processes of the character. “Directing this music video for Maisie has been an absolute joy,” shares Amelia. “From the moment I heard the track, I knew we had to lean into her gift for storytelling."I thought it would be interesting to subvert the 'possessive girlfriend' trope by making Maisie a literal bodyguard. It felt like a fun way to heighten the narrative.”

A boy spirals headlong into PinkPantheress's tartan-patterned world in Ethan & Tom's captivating mixed-media video for Illegal.When the boy - played by Sekou Diaby - opens a box of jellies and offers one to Pink, she declines. Sekou eats one, and then trips out into a vibrant animated dreamworld - comprised of Pink's unmistakeable sillhouette against rapidly changing tartan (or plaid) designs, that distinctive, Y2K-influenced aspect of her personal style. Certainly enough to put his poor head in a spin.Playfully flipping between the live action and the animation - created by Black Anime Animation Studio - it's a superb showcase for Pink, both the astute songwriter/producer and blossoming pop star. Ethan & Tom have zeroed in upon the incisive storytelling and deadpan wit of her lyrics, her attitude and iconic look, with humour and visual invention. Following their wacky adventure last year for another unique British musical talent - Geordie Greep - this is another big step forward for the directing duo into the pop world. They have done themselves - and the marvellous Pink - proud.