Amber Grace Johnson directs a delightful, very hairy New York-set fantasy for superstar Chappell Roan. The video for The Subway features a mesmerising clash of fairytale, New York grit and extraordinary wigs, brought to life in a theatrical montage. Jumping between abstract narrative vignettes and VFX dreamscapes, the video brings the themes of the track to life, with Roan attempting to track down a lost love as memories of her bleed into her reality. Feeling like an old-school 'event' video - seem to be getting more of those from the US these days - it's a spectacular feat, and very Chappell Roan, elevating her unique appeal to a new level in the music video medium.

Iris Luz captures the thrills and contradictions of hyper consumption and modern femininity, in her whirlwind promo for singer George Riley.In the video for More, Riley is hounded by paparazzi while running through West London laden with shopping bags. So far, so Y2K tabloid.It breaks down into joyful chaos as Riley throws her bags up in the air and dances in a fountain, a moment of crazy, guerilla-shot abandon to register with the drum n bass track.Blending naturalistic scenes of the city with larger than life fantasy, it's a vibrant, breezy visual, capturing the frantic pace of day to day life with a moment of pure ecstasy - and more than a hint of irony. Much more.

Nadia Kadek and friends spend a breezy day in the countryside in Georgie Cowan-Turner's promo for Lemonade. Surrounded by beautiful landscapes, Nadia's performance is captured in beautiful soft light, intercut with carefree, fly-on-the-wall style shots. "I wanted to create the sense of an idyllic, laid back summer's day with your friends, when you stay out until the sun goes in," Cowan-Turner explains. "We looked at references from European films in particular - Call Me By Your Name, Le Bonheur - the aim was to create an effortless, vintage quality to the video to allow the performance to take centre stage and feel as natural as possible."At the same time, we wanted to tinge this with sadness and a sense of loneliness within this beauty, of maybe not fitting in even when you are with your friends and of not knowing who you are without them around."

Acclaimed American composer and musician Jon Batiste plays a mid-century conman duping farmers into believing their chickens can lay golden eggs in a fast-moving comedy by French directing duo Zite & Léo.The video for Big Money - a track from Batiste's new blues-influenced album, out in August - focusses on a great Amercian tradition of being fleeced of your hard-earned cash by smooth-talking, dream-selling hucksters. Not that would ever happen these days, of course. In this case, Batiste and his buddy are hawking 'golden grain' to a credulous set of rural rubes, scooping their banknotes and getting out quick before their golden egg scam is exposed.As with their previous narrative videos for the likes of L'Imperitrice and others, Zite & Léo fashion this story with rich period detail, a cinematic sensibility and lots of energetic joie de vivre, epitomised by the relish of Jon Batiste's charismatic conman turn. Speaking about the film - that was shot on location in Bulgaria - MindsEye MD Hughie Phillips says: “It was such an unbelievable joy to work with the incomparable Jon Batiste on Big Money. Huge shout out to Zite & Léo for their extraordinary vision and to Jon for the trust and creative freedom. It’s a rare and special thing.”