Benjamin Jones directs a playful promo for This Is The Kit, where everyday household objects reveal their various destinies, with help from simple puppetry, stop frame animation and some live action.From a pair of disowned trainers to a broken mug, we see a menagerie of items - each with surreal, uncanny facial features - try and recapture their sense of belonging. Just when all seems to be lost, their human owner finds a way to repurpose and give new life to the objects.It's an effortlessly charming video for More Change with a surprising emotional pull, and the hilarious facial expressions really lend a personality to the inanimate items.
Rob Ulitski - 16th May 2023