Sophie Ellis-Bextor is up to her old tricks in Sophie Muller & Theo Adams' dazzling promo for Freedom Of The Night. Paying homage to iconic hit Murder on the Dancefloor, the artist plays an overwrought dance mum, dragging her on-screen daughter through a local talent show. When push comes to shove, she releases a big bag of sugary sweets onto the unsuspecting competitors, causing a riotous distraction for Ellis-Bextor and her mini-me to take the crown. Featuring a cameo from one of the original MOTDF judges, it's a delightfully sweet, disco-tinged concept, with a heavy dose of nostalgia and charismatic charm. And let's just take a moment to appreciate the twirling ribbon solo at the bridge - it's safe to say that Ellis-Bextor has reclaimed the dancefloor, almost 25 years after her breakout hit.

Somewhere in an enigmatic and dystopian future, an evil Queen is entertained by her very own brutal talent show, in Chris Ullen's spectacular stop-motion animated promo for Grammy-winning metal artist Poppy. Using slick puppetry and sci-fi inspired interiors, Ullens creates a nightmare vision which alludes to the darker side of the music industry. Treated like throwaway clones, each of the puppet female rock-stars are constructed on a factory production line, before being thrust on stage to please the figurehead - and then being thrown from their platforms to whatever waits beneath.Poppy has long held the attention of industry pros and fans alike, and this visual metamorphosis is the latest in a series of exciting and explosive transformations. Every aspect of the creative is exemplary - from a talented team that Chris Ullens credits below, as well as revealing the relentless demands of building robots on factory conveyor in stop motion animation, doing all of the work himself. But as a result, the video's concept will linger long after the three and a half minute runtime.