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Alma de Ricou and Manon Engel's video for French alt-pop artist Bonnie Banane is an out-of-this-world satire on wellness culture and the pursuit of perfection. You've never seen Yoga done like this before.From balance to body horror: a pursuit of wellness and flexibility morphs into a disturbing obsession, a libidinous cult where there’s fascism in alignment. Intentions migrate, words lose meaning, bodies bend until the breaking point.In the video, Bonnie embodies the wicked guru, headset mic and all, leading a class that slides from serenity into something deliciously unhinged. The directors, both from fashion backgrounds and known for their work with Chanel, Dior, Jean Paul Gaultier and Rick Owens, bring their signature blend of style and satire to create a glossy, hypnotic world.[imgtoken data:1]“Hoes of Na is a sharp and provocative critique of the modern yoga world, where the quest for serenity becomes a commercial and aesthetic illusion,” expalin de Ricou and Engel.“The video denounces the spiritual void that can sometimes be associated with the appropriation of yoga in the Occident, and how this practice has been reduced to a fashion phenomenon, often devoid of philosophical substance. Rather than promoting personal awakening, it instead emphasizes image and the perfect body as ends in themselves.”

France

Eline Hoyois

Manon Engel

Alma De Ricou

Ernest Bouvier

Gregory Bar

Paul Özgür

Mathieu Pérez

Damien Laubier

Samuel Ribeiro

Valentin Grethen

Janina Sarantsina

Melissa Rouille

Annabelle Petit

Jon Echeveste

Icecream Paris

Arthur Paux

Alma Lorenz

Benoit Even

Dehia Oussana

Everest

Julien Laudicina

Grand Music Management

Alternative

Bonnie Banane 'Hoes Of Na' by Alma De Ricou & Manon Engel

Bonnie Banane - Hoes Of Na (Official Video)

Having directed the first video in the Romance album campaign for Starburster, Aube Perrie reunites with Fontaines D.C, to close it.We once again encounter the figure in the green tracksuit — a double of band frontman Grian Chatten — first seen in Starburster sneaking his way into various music video shoots. This time, he heads to a Fontaines D.C. concert to watch the band play, determined to slip into the backstage area.The video unfolds as a kind of pursuit: Aube Perrie himself is&nbsp;in the video, setting&nbsp;up an array of cameras — GoPros, handhelds, unexpected angles — like a network of surveillance designed to catch this elusive gatecrasher in the act. His intrusion turns into a filmed game of hide-and-seek, veering between fleeting appearances and a face-to-face with the singer himself.Visually, the aesthetic is deliberately grainy, evoking analogue textures and the rough edges of 1990s video formats. This raw quality, combined with the energy of the live show and glimpses of the band on tour in legendary venues, creates a hybrid form: part candid documentary, part playful fiction.[imgtoken data:1][imgtoken data:2]

Aube Perrie

Millie O'Brien

Jake Gabbay

Elena Argiros

Louis Barron

Christina Ivanova

Gwen Ghelid

Frame 23

Jonny Thorpe

Primary

Makemake

Scott Wright

XL Recordings

Orlando O'Mahoney Morris

Ellie Walker

Alex Zhao

Erfan Saadati

Fontaines D.C. 'Desire' by Aube Perrie

Fontaines-D.c.-'Desire'-by-Aube-Perrie

Gabriel Moses makes another bold statement with a thought-provoking array of imagery in his video for returing rappers Clipse.The video for Chains &amp; Whips&nbsp;unfolds through a stripped-back yet disorienting aesthetic, where each frame subtly distorts, as if reality itself were bending. Faces merge with structures, bodies dissolve into space - a visual metaphor for the fractured experience of Black American identity. These slow, shifting images speak to a culture shaped by tension, resilience, and redefinition.&nbsp;Abstract yet tangible, the aesthetic leans into an almost uncanny vibe, with stretched ratios and extreme closeups to disorient but also engage with viewers.&nbsp;A standout visual, with a palpable, rousing energy that mirrors the journey of the track.&nbsp;[imgtoken data:1][imgtoken data:2]

United States

Eliza Chance

Genesis Duran

Gabriel Moses

Jules de Chateleux

Lu Rentals

Alice Wills

Showtime

Mattew Dinelson

Monique Van Den Brink

Joseph Taylor

Trim Editing

John Lowe

1080P

Hip Hop

Clipse ft Kendrick Lamar 'Chains & Whips' by Gabriel Moses

Clipse-Ft-Kendrick-Lamar-'Chains-&-Whips-'-by-Gabriel-Moses

Following FE!N and 4X4, Travis Scott continues his visual journey with Gabriel Moses in a new cinematic chapter: "DUMBO".The video opens on static, almost sculptural bodies in a dark, intimate atmosphere. Each shot, precise and crafted, bears Moses’ distinctive signature.Travis moves like a spectre in a luxury suite overlooking the city, dressed in shadows and grazing light. His slow gestures create a subtle tension between energy and stillness, softening the intensity of the lyrics through a controlled, silent direction.The world of "DUMBO" is rich in symbols: glorified bodies, female silhouettes, sets blending sacred and industrial elements. Moses carefully frames each scene, playing with contrasts and silence. An aesthetic both mystical and organic, exploring intoxication, power&nbsp;and downfall.It's another distinctive Gabriel Moses work of art, befitting of the photographer and filmmaker who's work is on show this summer in <a href="https://www.180studios.com/selah" target="_blank">SELAH</a>, his largest exhibition to date,&nbsp;at 180 Studios in London, until 27th July.&nbsp;[imgtoken data:1][imgtoken data:2]

Manu Loca

Diane Valliergues

Maxime Chastres

Thibault Danjou

Karol Jurga

Pim Caloni

Hugo Lebaillif

Victor Pichon

Jennifer Lecorre

Élise Augé

Maeva Gomes

Travis Scott 'Dumbo' by Gabriel Moses

Travis-Scott-'Dumbo'-by-Gabriel-Moses

Directing duo TORSO create a brilliantly choreographed&nbsp;erotic blockbuster for Spanish pop star&nbsp;Bad Gyal - all alone in her super-modern home, but finding new and interesting ways to satisfy her needs.&nbsp;&nbsp;&nbsp;The video for Da Me is a striking visual feat that subverts traditional sexual imagery in fascinating and funny ways. While Bad Gyal delivers&nbsp;a fierce, sensual, and technically impressive dance performance - choreographed and executed by the artist herself - the hypersexualisation is not applied to the human body, but to the household objects around her:&nbsp;ovens, blenders, sofas and toasters are all seemingly caught in acts of pleasure, animated through on-set mechanical effects and clever production design.This gives the video a surreal and witty edge, as well as an outrageously steamy showcase for the talents of Bad Gyal. A visually explosive entry into the canon of sexually charged, high-concept music videos.By the end, like Bad Gyal, you may need to cool off...[imgtoken data:1][imgtoken data:2]

Spain

Hako Industries

Alba Melendo

TORSO

Patrick Golan

Peter Thompson

Carlos Cañal

Asier Musitu

Malou Linders

Pablo Macias

Abel Guillo

Lauren Friedman

Modern Post

Dante Pasquinelli

Ethos Studio

Anna Morell

Bad Gyal 'Da Me' by TORSO

Bad-Gyal-'Da-Me'-by-Torso

Daniel Sannwald's video for Arca's Sola, a visually arresting piece set against the backdrop of a vast and desolate desert landscape, explores solitude and inner tension through a series of carefully crafted practical effects.Rather than relying on CGI, the production favours practical, real-time visuals: soft pink powder explosions, drifting coloured smoke, and subtle pyrotechnic displays unfold in slow motion, adding texture and weight to the environment. These effects were performed live on location, bringing a raw and tangible dimension to this experimental music video.The use of natural lighting enhances the authenticity of the imagery, allowing every movement and material to breathe. The camera moves with restraint, giving space to Arca’s presence and to the surrounding elements. The result is a powerful audiovisual experience that balances emotional vulnerability with a sense of poetic grandeur.By merging contemporary music performance with visual art, Sola&nbsp;positions itself as more than just a music video — it becomes a cinematic meditation on isolation, softness, and resilience.[imgtoken data:1]

Natacha Voranger

Daniel Sannwald

Eduardo Bonilla

Nicolai Niermann

Isa Lo Petre

Manu Rodriguez

Santi Torme

Cesar Villaba

Mauricio Waldo

Fermin Armenia

Julien Jardin

Arthur Wieder

Aitor Bigas

Nicolas Gauthier

Dance

Electronic

Arca 'Sola' by Daniel Sannwald

Arca-'Sola'-by-Daniel-Sannwald

Director Léa Mysius captures the relentless pursuit of lost love in the video for I Did Not Forget You by&nbsp;KOMPROMAT (French duo Vitalic &amp; Rebeka Warrior) featuring Rahim Redcar, starring acclaimed actresses Daphné Patakia and Park Ji-Min - both nominated for the 2024 César Révélations.The camera follows Patakia in a continuous walk through her memories, moving through stunning, 3D-scanned mystical landscapes, where fragmented recollections of her past with Park punctuate the scenery.From their first feverish kiss on the beach to the heart-wrenching breakup, through electrifying nights on KOMPROMAT’s dance floor, this hypnotic snow globe of bold and mesmerizing visuals reminds us that lost loves are never truly forgotten.[imgtoken data:1][imgtoken data:2]

Lucie Tartenson

Constance Bloch

Léa Mysius

Warriorecords

Thomas Garreau

Paul Guilhaume

Théo Gall

Raphaelle Peil

Florent Tité

Rayoung Kim

Yorgos Lamprinos

Laïla Hamdaoui

Jordan Le Galeze

Monumental Fx

Martin Bouffanges

Okko Käyhkö

Ji Min Park

Daphne Patakia

La Maison Warrior

Coldwave

KOMPROMAT x Rahim Redcar 'I Did Not Forget You' by Léa Mysius

Kompromat-X-Rahim-Redcar-'I-Did-Not-Forget-You'-by-Léa-Mysius

Jordan Hemingway directs another entry in FKA Twigs' thrilling Eusexua campaign -&nbsp;&nbsp;a raw, confrontational visual,&nbsp;marked by palpable tension and a deep dive into introspection, filmed in a highway tunnel in Marseilles. with cars speeding&nbsp;past Twigs in both directions.At the outset of the video for Striptease, we see Twigs run through the tunnel, running from an unknown threat. The vibe quickly shifts, as she dives into a vulnerable yet empowering dance, unaffected by the stream of traffic, speeding past in both directions.Hemingway slows down the action, allowing Twigs to shed her coat and reveal a red dress, progressively shedding more layers—both literally and metaphorically. She eventually levitates above a car, an image that signifies spiritual elevation and the reclamation of her body and pain.&nbsp;[imgtoken data:1]Marked by quick-cut montages, breathless performance setups and a high-fashion meets surrealist aesthetic, it's got Hemingway's name and style all over it - with a possible nod to the classic tunnel-set video for UNKLE's Rabbit In Your Headlights.&nbsp;The video culminates in a visual transformation, where Twigs shifts from a state of inner struggle to full self-empowerment, symbolised by her posture as a fashion model on a runway.Brilliant work and a must-watch, it's a new high for the pair's collaborative efforts.&nbsp;&nbsp;

United Kingdom

Georgia Pendlebury

Jordan Hemingway

Thierry Garcia

Jasper Wolf

James Vu Anh

Louis Souvestre

Tilda Mace

Kevin Von Puttkammer

Purple Martin Studio

Tim Masick

Company 3

Ophélie Thibault

FKA Twigs 'Striptease' by Jordan Hemingway

FKA twigs - Striptease

Gabriel Moses&nbsp;delves into a surreal and chaotic vision of Houston, Texas&nbsp;in a whirlwind of breathtaking&nbsp;images&nbsp;for Travis Scott.The video for 4X4&nbsp;captures intense and wild scenes: oversized car chases on Houston’s highways, an electrifying rodeo, and Travis dominating a WWE ring.&nbsp;the city of Houston becomes a character in itself, captivating yet disorienting, perfectly in tune with the energy of the track.According to Moses, he approached the video as an action film, plunging into the madness of the city. Through spectacular shots, he transports us into a universe where chaos and spectacle intertwine, with Travis Scott at the helm.&nbsp;4X4, the first solo single since Utopia in 2023,&nbsp;has also been chosen as the official theme song for Raw by WWE, further cementing his cultural icon status. In parallel, Travis Scott launched an exclusive 4X4 collection on his website, with all proceeds going to the Direct Relief California Fire Relief Fund, combining his music with a vital humanitarian cause.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Peter Blanford

Copelan Cash

Nick Royal

Peri Rosenzweig

Cactus Jack

Ulysse Branchereau

Luan Agostinho

Kenton Cummings

Liz Kilgore

Chris Faure

Travis Scott '4X4' by Gabriel Moses

Travis-Scott-'4x4'-by-Gabriel-Moses

Thibaut Grevet&nbsp;blends a 'ghetto fabulous'&nbsp;aesthetic with visual influences from German Expressionism in a video for A$AP Rocky's that is&nbsp;packed with imagination and symbolism.In the video for HIGHJACK, the doors play a central role, symbolizing key moments in Rocky's life and the various influences that shape his personal universe. Through these openings, we glimpse significant scenes from his journey, like a strip club suggested solely through shadow play, reflecting both his past experiences and inspirations.The dark and minimalist settings are enhanced by sophisticated cinematographic techniques, such as hyper-macro shots capturing the details of Rocky's jewellry. The camera uses tracking movements to heighten the intensity of the shots and guide the viewer through this introspective journey, where each scene reveals a new facet of his inner world. Rocky's shadow remains present until the end, adding to the enigmatic and contemplative atmosphere of the video.[imgtoken data:1][imgtoken data:2]

Josh Jamal

Bede Marchand

Thibaut Grevet

Anne-Sophie Dujon

Hugo Dos Santos

Joao De Botelho

Morgane Tayeau

Mateo Murga

Jules Berthe 

Camille Pourcel

Wabi-sabi

Remy Monti

1080 P

Victor Vercammen

Simon Kounovsky

Julien Mercier

A$AP Rocky 'HIGHJACK' by Thibaut Grevet

A$AP Rocky - HIGHJACK (Official Video)

Directing team TORSO direct a sensational video&nbsp;for Katy Perry - a mind-boggling clash of stunts and sex - for I'm His, He's Mine -&nbsp;featuring rapper Doechii.&nbsp;It opens with a skydiving scene, where Katy shares a kiss with her partner, creating a striking contrast between the intensity of the fall and the tenderness of the moment.&nbsp;Between these freefall moments, we see Doechii in a glass elevator, defying gravity.&nbsp;The video seamlessly transitions into further strking sequences: Katy slides across the bonnet of a moving Corvette, dressed in a metallic bikini - and doing the splits -&nbsp;while Doechii is suspended from a drone, wrapping her legs around her crush.&nbsp;[imgtoken data:1]The directors also play with surreal moments, such as a scene where Katy Perry and her partner kiss in the middle of a busy road, paying no attention to the traffic around them. Alternating between studio and outdoor shots, with lighting and wind effects, the video manages to balance chaos with intimacy, all while maintaining the energy of the song right through to the end.After a less than auspicious start to the campaign for her new album, Katy Perry silenced her numerous detractors with her show-stealing performance at the MTV Video Music Awards last week. That featured breathtaking high-wire work, and so the arrival of TORSO's video is a perfectly timed companion piece.It's also the directors' first video since they had Charli XCX crashing through Charles De Gaulle&nbsp;airport for <a href="https://www.promonews.tv/videos/2024/03/04/charli-xcx-von-dutch-torso/85511" target="_blank">Von Dutch</a>, at the start of her Brat summer. This one is also not afraid of being brazenly OTT - only ramped up several notches higher.&nbsp;Katy is definitely back now.&nbsp; &nbsp;