LA/PAC is an award-winning entertainment company based in Paris.It has rallied more than 65 Lions, 1 Grand prix and one Palme d’Or since 1972.La/Pac circle of creators is rooted in branded content, film, music videos, fashion and post production. The company has been working with the most creative talents over the years such as JP Goude, Olivero Toscani, David Lynch, Noam Murro, Reynald Gresset, Richard Avedon, Nathalie Canguilhem, Xavier Giannoli, David Bailey, Terrence Malick,… On any platform of expression, La Pac is an actor of creative production through three companies : La Pac, production and post-production of exclusive directors and creative films. La Pac film, documentary and television production. Very-Content, creative solutions and content factory.

Production Company

La Pac

Tom Grennan attempts to break free of his restricting version of reality&nbsp;in directing duo AB/CD/CD's dynamic and entertaining promo.In the video for Full Attention, there is&nbsp;only one thing that is consuming&nbsp;Tom's full attention:&nbsp;he wants to escape. But he's trapped in a wild, surreal space, and no matter how much energy&nbsp;or cunning he applies, he's always tricked by camera manipulations and visual illusions, going back to the starting point - with his head pressed against a punchbag with his name on it.&nbsp;The video takes a playful yet unsettling approach as Tom attempts to escape through increasingly bizarre scenarios. And the experience and expertise that AB/CD/CD (Camille Dauteuille and Clément Dozier) have for visual tricks - infinite loop, vertigo effects, camera transitions and&nbsp;framings – plays an essential role in this intense rollercoaster of a video.It all builds to a&nbsp;great finale - where Tom does finally break free - and rounds off a highly appealing showcase for both the song and the singer's undeniable on-screen talents.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

United Kingdom

Anaïs Profit

Malik Lenost

Nes Cast

Maud Dupuy

AB-CD-CD

Lola Idounda

Hurry Sundown

Kat Cattaneo

Tomáš Kotas

Zelie Deletrain

Mathieu Perez

Simon Maignan

Jules Pandolfi

Clément Duval

Laura Colas

Vincent Fleschman

Canaux Sylvain

Axelle Duarte

Themill Paris

Laura Roddier

Seb Noyon

Fabrice Damolini

Tom Grennan

Insanity Records

Hugo Brossard

Tom Grennan 'Full Attention' by AB/CD/CD

Tom-Grennan-'Full-Intention'-by-Ab/cd/cd

Alice Fassi brings a delightful comedic sensibility - both absurd and touching - to Joy Crooke’s latest, a song that dares to tackle a thorny subject: the effect of feminine beauty on other women.The subject of the song and video is the beautiful, apparently vacuous Carmen - spied upon by an awestruck Joy, disguised as a bush. Carmen (played by Amelia Swaby) is literally heading for a fall. She’s even looking gorgeous in mid-plummet - but then comes her surprising, brilliantly delivered fate: the mannequin-like Carmen shatters into pieces.[imgtoken data:1]The Italian director’s cartoonish approach is a real departure from previous Joy Crookes videos but entirely welcome, primarily as the wacky invention also shares the warmth of the song. She also makes the most of Joy as a performer in the second half of the video, when friendship blossoms with Swaby - by this point playing Carmen’s disembodied head in a box."When I listened to the track, I felt I knew this 'Carmen'," says Alice Fassi. "Carmen actually is the girl we’ve all known at some point: effortlessly perfect, admired to the point of obsession, and quietly envied for having everything we ever wanted – all without lifting a finger."Sometimes it takes almost nothing: a casual comparison, a sprinkle of envy dressed up as admiration, and suddenly we’re bowing down to someone who only exists in our head. Not the real person, of course, but a high-gloss, limited-edition fantasy — prettier, cooler, simply better. And from there, it’s a slippery slope straight into obsession.[imgtoken data:2]&nbsp;"For our music video, the scene of Carmen falling down the stairs is the perfect embodiment of this feeling. Even in her most dramatic downfall, she manages to be… perfect. And though she shatters into a thousand pieces, her influence doesn’t – it simply shifts. In this case, it takes hold of Joy, the singer of the song."With this video, I wanted to explore that familiar feeling of never quite measuring up, of getting lost in the ridiculous race to become someone else entirely, until envy pushes us into surreal territory. My goal was to capture that intimate emotion with a sense of playfulness, wit, and irony, because beneath the absurdity lies something painfully real. It’s a cheeky dive into the beauty standards we’re fed daily, and the strange cult of superficial adoration."

Rae Hayden

Alice Fassi

Jerome Denis

Krinal Saadrani

Ailsa Aikoa

Tara Leonard

Danny Rumbelow

Arla Albertine

Matt Farant

James Tilyard

Mata Marielle

Margherita Freyrie

Anna Visigalli

Mattia Rastellotti

Amelia Swaby

Blend Films

Liam Wallace-Cook

Rob Harold

Ellie Rimmer

Jess Summer

Joy Crookes 'Carmen' by Alice Fassi

Joy Crookes - Carmen (Official Video)

Emile Moutaud directs a mesmerising&nbsp;promo for Blondshell - aka singer-songwriter Sabrina Mae Teitelbaum - capturing a female diver's internal struggle.&nbsp;The video for Event Of A Fire takes place in a swimming pool and locker room, where the lead character, played by up-and-coming actress&nbsp;Ghjuvanna Benedetti, is one of several young women divers - but as a junior member of the group, lacking the easy confidence of her peers.[imgtoken data:1]Interweaving moments of introspection with spectacular shots of other girls'&nbsp;diving - and a vantage point from the bottom of the pool -&nbsp;the video explores the tension between the main character's emotional turmoil and the routine of her craft and performance.Thought-provoking, still and meditative, it's the kind of video that transports you to another world, another body, and allows you to experience life through someone else's eyes for a few minutes.&nbsp;&nbsp;[imgtoken data:2]It also dovetails beautifully with the brooding introspection of the song - and that's complemented by brief appearances by Blondshell at the poolside, in wide shot like an outside observer.&nbsp;Lovely work by Moutaud, a director and photographer whose previous work includes the prizewinning promo for <a href="https://vimeo.com/858560268" target="_blank">Andrew Savage's Elvis In The Army</a>.&nbsp;&nbsp;

United States

Solveig Gourmelan

Jean-Charline Tomlinson

Emile Moutaud

Jake Crossland

Francesca Harvey

Diego Lauvergne

Bernardo Infante

Ambre Rambaud

Renaud Merviel

Georges Fromont

Camille Pourcel

Justine Sirabella

Flore Pierens

Matthieu Le Scornec

Ice Cream

Nadia Khairat Gomez

Ghjuvanna Benedetti

Partisan Records

Singer-songwriter

Alternative

Blondshell 'Event Of A Fire' by Emile Moutaud

BLONDSHELL_DC

Directing duo Truman &amp; Cooper have joined LA PAC for representation by the Paris-based production company in France.Truman &amp; Cooper are&nbsp;Anthony Jorge and Jonathan Cohen, a directing duo driven by a passion for cinema, masters at capturing both emotion and joy. The pair established their reputation with a series of acclaimed, intensely dramatic music videos in the early 2010s, including <a href="https://www.promonews.tv/videos/2013/09/24/kid-wise-hope-truman-cooper/21880" target="_blank">Kid Wise's Hope</a>&nbsp;and videos for Son Lux and Rag N Bone Man.Their most recent video is a gripping&nbsp;narrative piece for <a href="https://www.promonews.tv/videos/2022/03/23/bourne-ere-we-go-truman-cooper/75515" target="_blank">UK rapper Bourne</a>, released in 2022, but they have&nbsp;mostly focussed upon directing commercials - with clients including Apple, Porsche, McDonalds, Alliance and Orange - and independent narrative films which stand out&nbsp;through powerful imagery, thoughtful composition, and deeply intimate moments.&nbsp;Telling mature stories, fuelled by a vibrant, contagious youthful energy, they have earned accolades from 1.4, British Arrows, Series Mania and more.• Watch Truman &amp; Cooper's showreel at LA PAC <a href="https://pac.fr/directors/truman-cooper/" target="_blank">here</a>

Truman & Cooper

Truman & Cooper sign to LA PAC for French representation

LA PAC has announced that Canadian director Jodeb has joined the&nbsp;Paris-based production company for&nbsp;exclusive representation in France.The Quebecois director - his full name is&nbsp;Jonathan Desbiens - made his mark through the 2010s with breathtaking music videos for the likes of Jack White, The Weeknd, Imagine Dragons, Halsey and Skrillex, weaving engrossing, action-packed narratives in spectacular locations. His video for Jack White's Corporation went on to earn multiple awards, including an UKMVA award for Best Rock Video International in 2018.&nbsp;He has also brought his signature blend of raw emotion and striking visual storytelling to campaigns for Adidas Originals, YSL, and Under Armour. His film&nbsp;A Plentiful Feast&nbsp;for NOWNESS, praised for its poetic simplicity, also garnered critical and festival recognition.&nbsp;Jodeb is an&nbsp;entirely self-taught filmmaker who takes a hands-on approach and is deeply involved in post-production.&nbsp;“All that matters to me is that my work isn’t taken too seriously; that it invites people to enter a playful mental dance, challenges them, and ultimately makes them feel something,” he says.He joins a roster of directing talent at LA PAC in Paris, including French directors AB/CD/CD, Colin Solal Cardo, Quentin Deronzier and Lisa Paclet, plus UK and US directors represented in France, including Bradley &amp; Pablo, David Wilson and Dave Meyers.• Watch Jodeb's reel at LA PAC <a href="https://pac.fr/directors/jodeb/" target="_blank">here</a>

Jodeb

Jodeb joins LA PAC

Bérénice Golmann directs a moving multi-format promo for Delaurentis.&nbsp;The video for I'm Just A Rose is the director's first foray into music videos and is an explosion of form -&nbsp;ceramics, architecture, design, CGI, AI, and NFTs - tied together by a dialogue between the organic and the digital.&nbsp;Exploring the concept of life force, the video captures an intimate transformation where creativity and intuition expand the world around us.Innovative and completely breathtaking, Golmann's eye for shape and texture is on full display here.&nbsp;It's a mesmerising trip of a visual, and a promising introduction to Golmann's potential in the music video world.&nbsp;

France

Jorane Rest

Claudia Cali

Bérénice Golmann

Julie Gonssard

Studio 8849

Renaud Garnier

Jack Exton

Marie Fessol

Anton Tarente

Sacha Benichou

Héloïse Tour

Juliette Guilhem

Jeanne Schneider

Julie Gaufreteau

Baptiste Vieillard

Thomas Espinosa

Nolan Hortolan

Sony Masterworks

Electronic

Delaurentis 'I'm Just A Rose' by Bérénice Golmann

Delaurentis-'I'm-Just-A-Rose'-by-Bérénice-Golmann

Directing duo AB/CD/CD direct a cool celebration of femininity in all its variety&nbsp;for singer-songwrirer Cat Burns.&nbsp; The video for Girls is a&nbsp;studio-set celebration and a love letter to women, a tribute to their magic and everything that makes them extraordinary - with Cat Burns as the central figure and guide into her imagination. It's made real by the playful visuals and craft that has long been the trademark of Clement Dozier and Camille Dauteuille, aka&nbsp;AB/CD/CD.[imgtoken data:1]The video plays out in a minimal studio environment, where Cat introduces&nbsp;a number of girls she admires - all distinctive in their diversity.&nbsp;Using match-cuts and choreographed set-ups to match the bouncy rhythm of the track, the directors explore this expansive variety in the cast - where the only common factor is their age, which is around the same as Cat's, and their own very individual beauty."We wanted to create a minimal video celebrating girls," the director duo explain. "The idea was to capture as many different women's personalities as possible within two minutes of the track, following its unique feminine energy. It was mostly about creating a group around Cat's performance.[imgtoken data:2]"To extend the idea of togetherness and connection, we created a loose and playful choreography and old school camera tricks, where everyone could express themselves, with subtle nods to Busby Berkeley - perhaps only us notice those loose&nbsp;references."Given the minimal approach, we wanted to magnify these women and reveal each one's beauty through intimate 16mm camera work.”

Zoey Edwards

Luci Ellis

Chris Broomfield

Natasha Duursma

Elle Lotherington

Alex Bojic

Jonny Lewis

Joe Medlock

Basile Belkhir

Sylvain Canaux

The Mill Paris

Cat Burns

RCA Records

Ella Lindsay

Daniela Monteiro

Cat Burns 'GIRLS!' by AB/CD/CD

Cat-Burns-'Girls'-by--Ab/cd/cd

Quentin Deronzier directs a rousing promo for the return of M.I.A.The video for Marigold opens with the statement, 'Where there is darkness, light will grow', and this encapsulates the themes of the&nbsp;concept.&nbsp;Boasting an arresting montage of cinematic vignettes, we cut between M.I.A's performance and snapshots of an apocalyptic event, with waves of marigolds devastating the city.&nbsp;Jumping between high-octane, sweeping shots of the disaster and intimate moments shared between strangers, it's a brilliant video for an exciting and fresh track.&nbsp;"Marigold reflects the current state of the world, where even the most shocking events are met with indifference, gradually normalizing violence and disasters," explains Deronzier. "Against this backdrop, M.I.A. moves from one scene to the next, like a vessel of hope, carrying a profound message of peace and renewal."

Quentin Deronzier

Lark Creative

Anna Roudaut

Monumental

Paul Özgür

M.I.A. 'Marigold' by Quentin Deronzier

M.i.a.-'Marigold'-by-Quentin-Deronzier

Alice Fassi directs an eye-watering, retro comedy-horror inspired promo for US duo&nbsp;Cults.The video for Onions takes place in a charming 80s country house, where&nbsp;a sweet housewife is cooking her signature dish: onion soup. But beneath this perfect appearance lies a darker side. As she stirs the pot, she mixes in more than just onions. Her recipe calls for a chilling blend of deadly irony and sinister ingredients.Heavily inspired by vintage horror, and featuring brilliant puppets reminiscent of&nbsp;Little Shop of Horrors,&nbsp;the video is a blast from the past, and an eccentric, gory yet sweet love letter to the genre.&nbsp;

Charles Hoy

Shayan Farooq

Benjamin Bernard

John Busch

Andrea Gavazzi

Barbara Guieu

Mackenzie Jamieson

Yoel Collado

Richard Hilton

Gabriel Contreras

Penelope Strintz

Rory Alvarez

Beatrice Sniper

Kaitlyn Battistelli

Giorgio Ajello

Ethos Studio

Rock

Cults 'Onions' by Alice Fassi

Cults-'Onions-'-by-Alice-Fassi

Colin Solal Cardo shoots this singularly dynamic&nbsp;video for Paris-based queer pop artist JENYS - shot entirely on an iPhone.&nbsp;&nbsp;The video for Like A Virgin crafts a compelling dynamic&nbsp;between JENYS and the&nbsp;camera in perpetual motion, allowing them to move together as partners as the performance intensifies.&nbsp;Using a motion control arm, the cinematography is explosive and hypnotic throughout, matching the impressive dance performance.&nbsp; Solal Cardo envisioned the video as “an intense performance brimming with rage, humour, and catharsis,” focusing on capturing Jenys, a young artist in her prime. Known for her hands-on approach to her art, writing, singing, producing&nbsp;and directing, the challenge was to showcase her skills as a performer.It's a sizzling achievement, ramping up in energy from start to end, with a frantic and effortlessly cool final result.&nbsp;&nbsp;

Malik Le Nost

TrÉ Koch

Colin Solal Cardo

CÔme Naulleau

Jeff Bierman

Lola Idounda Charles RamarÉ

Mathieu PÉrez 

Mathis Liabeuf

Matthieu Legoupil

Katrin Sachenko

Catalina Sartor

Marco Novoa

Émilien Denis

Studio RM

Lavko Gavric

JENYS 'Like A Virgin' by Colin Solal Cardo

JENYS - Like A Virgin (Official Music Video)

Paris-based production company LA\PAC has signed legendary music video director Dave Meyers for representation in France for commercials and music videos.Well into his third decade as a hugely successful music video director, Meyers has accrued billions of views, numerous nominations and awards - including 4 MTV VMas for Vicdeo of the Year - working with the world's biggest artists, including Drake, Katy Perry, Billie Eilish, Kendrick Lamar, Harry Styles, Coldplay, Ed Sheeran, Pink, Camila Cabello, Mick Jagger, Travis Scott, Celine Dion and many more. He continues to push creative boundaries, with the UKMVA-nominated video for Little Simz' Gorilla last year, and videos for Sabrina Carpenter and LISA this year.His commercial work includes acclaimed work for Apple, Amazon, Toyota, Mercedes, Doritos, Virgin and Pepsi.• Watch Dave Meyers' showreel at LA\PAC <a href="https://pac.fr/directors/dave-meyers/" target="_blank">here</a>.&nbsp;

Dave Meyers

LA\PAC signs Dave Meyers

Colin Solal Cardo directs a riveting lo-fi promo for French singer-songwriter Yseult, filmed in New York City.The video for Suicide features fly-on-the-wall, docu-style shots of Yseult traversing NYC streets, rooftops and cheap hotel rooms,&nbsp;intercut with captivating performance vignettes.&nbsp;Shot in guerilla fashion on handycams and iPhones, the video has a breathless pace, elevated by&nbsp;Quentin Jourde d’Arzac's quickfire edit.&nbsp;It's a suitably striking visual for this fascinating artist, signposting&nbsp;a new musical direction with a&nbsp;commanding track.&nbsp;

Daniel Vignal

Allegra Isenberg

Quentin Jourde d’Arzac

Elodie Latapie

Jonathan Huguet

Alt Pop

Singer songwriter

Yseult 'Suicide' by Colin Solal Cardo 

Yseult - SUICIDE (Clip Officiel)

Quentin Deronzier directs an extraordinary promo for The Weeknd, to tie-in with his official track for Avatar: The Way of Water.&nbsp;The cinematic visual was completely shot and post-produced between Thailand and LA, using no footage at all from the James Cameron's record-breaking movie&nbsp;- which makes this even more of an impressive feat.&nbsp;The world of Avatar is brought to life through fascinating&nbsp;cinematography, action-packed vignettes and stunning, effervescent lighting, resulting in&nbsp;environments as otherworldly as those in the film.&nbsp;Completely breathtaking and trippy throughout, it's a beautiful complement to the music.&nbsp;