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Production Company

Only Child Collective

Charlotte Meling directs an emotive promo for singer-songwriter Ashley Singh.&nbsp;Building on the success of the track online - it's already amassed over 15 million views on socials and 5 million streams in just three months - the video for Soul Tied explores the loss of someone special.&nbsp;Playing with dark and light to create a&nbsp;tangible portrayal of love now lost, the video uses lo-fi digital effects to create a contrast between the present and past. Anchored by a beautifully cinematic performance at its core, it's a bittersweet visual that brings the music to life in a fresh way.&nbsp;“Ashley Singh represents a new generation of artists who choose independence over the traditional record label approach, a trend that particularly appeals to the Gen-Z view on content ownership," says Meling. "This is something I am passionate about as a director - telling stories that touch and impact today's audience in new ways.”&nbsp;

Charlotte Meling

Ashley Singh 'Soul Tied' by Charlotte Meling

Ashley-Singh-'Soul-Tied-'-by-Charlotte-Meling

Alexandre Do directs a stirring monochromatic promo for alt-rock outfit Crows.&nbsp;In the video for Vision Of Me, a&nbsp;salaryman in a lonely, dystopian world wakes up surrounded by his own lifeless replicas.Set against imposing&nbsp;brutalist architecture, the concept has a strange liminality about it, blending strange dreamscapes with the raw reality of our world.&nbsp;It's a strange, disquieting promo, elevated by clever editing and lingering, static shots.&nbsp;[imgtoken data:1][imgtoken data:2]

Only Child Collective

Production Company

2024 (2)