Production Company

Partizan

Warren Fu directs a classic mid-century Californian dream&nbsp;with a star-studded cast for the gorgeously retro vocal stylings&nbsp;of Laufey. And it&nbsp;comes with its own deliciously chilling twist.&nbsp;The video for Madwoman features Heated Rivalry's Hudson Williams, alongside&nbsp;Olympic gold medalist Alysa Liu, Lola Tung of The Summer I Turned Pretty,&nbsp;and Megan Skiendiel of the girl group KATSEYE.The sun-kissed, vintage aesthetic is the perfect complement to a&nbsp;track in the retro-pop genre that Laufey has made her own. But the perfection of the lives of Laufey and her girlfriends starts to falter&nbsp;and&nbsp;things get darker as Hudson Williams's character reveals his true self. For Laufey it slowly degrades into a Stepford Wives-esque narrative - with some Hotel California vibes thrown in.&nbsp;&nbsp;It's an absorbing concept - Sabrina Carpenter would either approve&nbsp;or be green with envy -&nbsp;wonderfully executed by Fu and team. And in spotlighting&nbsp;mainstream talent across music, film, sports, and the arts, it's proof positive that Asian representation across these mediums is responsible for some of the greatest stories shaping culture today.

United States

Evaline Wu Huang

Lindsey Hartman

Warren Fu

Jason Baum

Pegah Farahmand

Andrew Yuyi Truong

Oscar Tang

Christine Yi

Maiqi Qin

Julie Fong

Molly Long

Jeffrey Bloom

Dante Pasquinelli

Laufey 'Madwoman' by Warren Fu

Laufey-'Madwoman'-by-Warren-Fu

Ben Cole collaborates with Christiaan Pienaar on a playfully saucy Berlin-set visual for club princess Miss Bashful featuring&nbsp;real members of the city's Furry community.In the video for Hunka Hunka - produced by&nbsp;Partizan’s Will Cousins and developed from Pienaar's concept - the outrageous Miss Bashful seeks out a new lover, and finds it with the Furries - males with chiselled bodies and animal heads.Tapping into the spectacle and anarchic spirit of Berlin clubland - where the Mexico-born, Texan-raised Miss Bashful has become a cult figure - its a fast-paced and cartoonish match for the humour, glamour and after-hours debauchery of the artist's lyrics. She lusts after a Furry, whilst&nbsp;delivering&nbsp;Hunka Hunka's provocative lyrics, runs into trouble with&nbsp;very clubland version of a Berlin cop, and finally arrives on the dancefloor in a hot mess.A highly entertaining&nbsp;showcase for the inappropriately named Miss Bashful, ahead of the release of her album Glamour Snobby on May 1st.[imgtoken data:1]

Ben Cole

Christiaan Pienaar

Will Cousins

Danny Herman

Jenny Beckett

Ella More O’Ferrall

Fleming Mason

John Lowe

Miss Bashful 'Hunka Hunka' by Ben Cole & Christiaan Pienaar

Miss Bashful x Luca Eck - HUNKA HUNKA

<h3>He's a leading actor in House Of The Dragon, The Serpent and recent HBO drama Task - and also now proving himself as a director, making two impressive music videos and recently signing to Partizan. Fabien explains how moving behind the camera is a family affair and reveals the legendary band he would love to work with.&nbsp;</h3>What’s your background? Where did you grow up?FABIEN FRANKEL: I grew up in London. My mum is French Italian and my dad is Iraqi Russian, though his family emigrated to the UK in the 1940s and settled in the East End of London. So I grew up in London, but that’s my heritage.When did you start getting into films as a director or in another role?FF: I got into films as an actor. I trained as an actor and that’s how I got into films initially. I also grew up in a very cinephile family. My family really love cinema, so it was always around.What was the first film you made where you felt this could be a career move?FF: I was making a TV show as an actor in Bangkok and I bought a Super 8mm camera in New York. It was the first gift I ever bought myself from my first acting job. <a href="https://www.imdb.com/it/title/tt7985576/?ref_=nm_flmg_job_1_accord_2_cdt_t_7" target="_blank">I brought it with me to Bangkok</a>, where I was doing another acting job, and I shot a bunch of Super 8 footage out there. I then cut it together to Little Red Rooster by The Rolling Stones. I suppose it was my first kind of music video.<blockquote>I love the process of bringing different people together when you’re making films.</blockquote>Can you tell us about your first music video and how it turned out?FF: My first music video was for some close friends of mine who started a band called Memory of Speke. I had heard demos from what would become their first release, including a song called Wife Once, and I pitched them an idea to make a 17th century Restoration style music video. They went for it.[vidtoken data:0]Where do you draw inspiration for your own work?FF: Cinema is the obvious answer. That’s been my biggest inspiration, stealing from great filmmakers and trying to find what that becomes in my own work.There’s also definitely a love of masks in what I do. I’m not entirely sure where that comes from, but whenever I come up with an idea there often seems to be something involving people being masked in some way. Both of my music videos have had elements of that. There’s something about the sort of primal dance mask feeling that I seem drawn to.[imgtoken data:1]Above: Fabien (right) with Mark Ruffalo in HBO drama&nbsp;'Task'.What has been the most creatively rewarding non-music project of the past year or so?FF: I made a TV show called Task for HBO. I’m really proud of it and I had a great time making that show.What aspect of the job do you enjoy the most?FF: Working with my brother [Max Mark Frankel, producer of his videos for&nbsp;Memory of Speke and Peter Zummo] is definitely one of the things I enjoy most about my work. More generally, I love the process of bringing different people together when you’re making films. Finding people whose energy either matches yours or raises you up so that what you make in the end feels like a shared vision.[vidtoken data:1]Can you tell us about your next project?FF: I can’t say too much, but I'm making an independent movie for a really exciting studio and we’re about to start filming.Which artist or band would you most like to make a music video for?FF: From a nostalgic point of view, making something for The Rolling Stones would be incredible. Their music runs through so many of the films I love, especially that iconic Scorsese era. For the kid in me, that would be a massive deal.Career-wise, where do you hope to be in five years’ time?FF: My dream would be to direct a film. If in the next five years I could have directed my first feature film, I’d feel really proud of that.• Fabien Frankel is signed to Partizan, represented for music videos by Mouthpiece.

Mouthpiece

ONE TO WATCH: Fabien Frankel

Memory of Speke - Wife Once

The Tape Is Chill by Peter Zummo Official Music Video

Erik He creates a very cool futuristic vision for the catchy collaboration between Irish dance artist&nbsp;Jazzy and&nbsp;London-based DJ and producer East End Dubs.In the visual artist's first project since signing to Partizan, He has taken a counter-intuitive approach to the uptempo&nbsp;On A Wave. His work&nbsp;blends sculpture, performance and moving image into striking contemporary compositions, and this sensibility runs through the film’s clean, stylised design.The pair are performing in what appears to be a gallery space - it was shot in&nbsp;Wayne McGregor’s Hackney studio - captured&nbsp;in stylish compositions. The video leans into a cool, silver-toned palette and a minimalist set design to create a refined, electronic visual world that mirrors the track’s driving pulse. This sets the scene, then He gradually&nbsp;introduces subtle elements of VFX as the track's momentum builds.Jazzy, the Dublin-born singer-songwriter behind dance hits including Giving Me and collaborations with Belters Only and Sonny Fodera, joins forces here with East End Dubs, a leading figure in the UK’s minimal tech-house scene who emerged from East London’s underground in the early 2010s.&nbsp;The result is a real statement for both the musicians and Erik He; a stripped-back but striking visual world that lets the track’s hypnotic energy do the talking.[imgtoken data:1][imgtoken data:2]

United Kingdom

Erik He

Nahal Ashrafi

Skye Goulding

Ella More O’Ferall

Eno Enefiok

David Bird

Michael Mroczek

Matthew Vant

Ellie Koslowsky

Ella Fleur

Ellie Rimmer

Lorna Searl

Studio Wayne McGregor

Dance

Electronic

Jazzy x East End Dubs 'On A Wave' by Erik He

Jazzy x East End Dubs - On a Wave

BAFTA-nominated animator Honor Price has directed a&nbsp;stop-motion epic for two songs from the Icelandic band Of Monsters and Men's comeback album.Price's nine-minute film was created for the two-part album sequence The Block and Mouse Parade from All Is Love and Pain in the Mouse Parade, released last October.The film unfolds as two parallel narratives occupying the same space. Above ground, a solitary mouse-like figure runs endlessly in a cage before tumbling into a vast wilderness. What follows is a relentless climb up a mountainous rock face; a physical and emotional ascent marked by isolation and strain.[imgtoken data:1]As the track transitions into Mouse Parade, the camera descends beneath the floorboards into a hidden underground city. Where the figure above is disconnected and alone, this subterranean community moves as one - tightly bound, resilient, and interdependent.Honor Price says that she was drawn to the emotional duality in the songs. “I was thrilled to create this two-part film for Of Monsters and Men - building two parallel worlds through stop motion, puppetry, and layered multiplane sets."Rendered in tactile stop-motion, the film leans into texture, scale, and atmosphere. Humans appear strangely mouse-like, while the puppeted mice feel deeply human, subtly inverting perspective. The result is eerie, intimate and quietly devastating - a meditation on isolation, belonging and the fragile light we carry for one another.“We were excited to make the bulk of the entire video by hand using traditional handcrafted animation methods," says Price. "Specifically stop-motion, puppetry, and multiplane. By layering real sets on glass and compositing rod puppets into them, we created a fully tactile, dimensional world that we think evokes the themes and emotion of the tracks.”

Iceland

Honor Price

Leo Green

Duncan Gaman

Laura Taylor

Rob O’Kelly

Sehar Kidwai

Ellen Beaufoy

Paul “Gripper” Flannery

Harry Cohn

Second Home Studios

Rob Brown

Edoardo Lazzerini

Alternative

Of Monsters and Men 'The Block' & 'Mouse Parade' by Honor Price

Of Monsters and Men - 'The Block' & 'Mouse Parade'

Partizan has announced that Danny Herman is now heading it's Music Video division, while the music video roster at the London-based production company is expanding with the addition of five distinctive new directors: Ronan Day-Lewis, Gee Small, Erik He, Fabien Frankel and Ellius Grace.Herman has taken the reins of music videos at Partizan, while continuing to shape standout work across the company’s commercials slate. Nominated for Best Producer at the UKMVA 2023 and the recipient of numerous awards and nominations for his contributions to the music video landscape, Herman steps into this dual role as Partizan deepens its focus on music-driven visual culture and the next generation of filmmaking talent.The five new signings to the company's music video roster span a range of visual styles and creative disciplines, while sharing a focus on&nbsp;original ideas, precise execution, and a collaborative approach to working with artists and labels. Their work collectively pushes form and format while remaining grounded in strong visual identity and performance-led storytelling.<blockquote>Bringing Fabien, Gee, Ronan, Erik and Ellius into the fold fills my heart with joy -&nbsp;five distinct voices whose talent knows no boundaries.</blockquote><a href="https://partizan.com/director/ronan-day-lewis/music-content/" target="_blank">Ronan Day-Lewis</a> is a&nbsp;painter turned filmmaker, and fresh from the release of his debut feature Anemone, his work blends visual poetry with emotional precision. He's marked&nbsp;out as a rare multidisciplinary talent with a deeply cinematic eye. Dublin-based director and photographer <a href="https://partizan.com/director/ellius-grace/music-content/" target="_blank">Ellius Grace</a> boasts a refined cinematic style that is rooted in intimate portraiture and atmospheric world-building, which has made him one of Ireland’s most exciting creative voices. His work spans powerful collaborations with cultural icons, including Shane MacGowan, Sinéad O’Connor, Lankum, and even President Michael D. Higgins, demonstrating a rare ability to capture both the soul and the story of those he photographs and films.[vidtoken data:0] <a href="https://partizan.com/director/gee-small/music-content/" target="_blank">Gee Small</a> is a London-based director whose work is shaped by a background in acting, creative direction, and talent development. She has directed music videos for the likes of Hey Baby and the short film Baby, bringing an instinctive, performance-led approach to her storytelling. Founder of the modelling agency Gee Small Faces, her approach to storytelling is grounded in authenticity and presence. <a href="https://partizan.com/director/erik-he/music-content/" target="_blank">Erik He</a> is a&nbsp;visual artist shaped by a globally diverse upbringing across Asia, North America and Europe. Erik’s work brings together sculpture, performance and moving image to create a bold, contemporary visual language. <a href="https://partizan.com/director/fabien-frankel/music-content/" target="_blank">Fabien Frankel</a> is an actor and director whose international screen work informs a distinctive voice behind the camera. Alongside his brother Max, Fabien brings a storytelling instinct rooted in character, emotional nuance and atmosphere, expanding into an exciting directorial practice we’re thrilled to support.Each filmmaker brings a unique creative language and a strong commitment to craft, further strengthening Partizan’s position at the forefront of music video storytelling and visual innovation. Together, the expanded roster and new leadership structure mark a continued evolution of Partizan’s UK music video offering, with further projects and collaborations to be announced in the coming months.All the newly-signed directors and existing ones on Partizan's UK roster are represented for music videos by <a href="https://www.mouthpiecerep.me/">Claire Stubbs at Mouthpiece</a>.&nbsp;'I’m so excited to be back steering music videos especially at my own stable Partizan where music videos are the bedrock of everything we’re about," says Danny Herman."Bringing Fabien, Gee, Ronan, Erik and Ellius into the fold fills my heart with joy -&nbsp;five distinct voices whose talent knows no boundaries, and who sit perfectly alongside the brilliant directors already on our roster."• Partizan new music video directors roster&nbsp;<a href="https://partizan.com/directors/music-content" target="_blank">here</a>

Ellius Grace

Danny Herman leads Partizan's Music Video division - and adds five new directors

Partizan Fresh Music Video Roster

Rodrigo Inada directs a spectacular&nbsp;tour de force&nbsp;for Taiwanese pop icon Jolin, centred in an extraordinary&nbsp;desert landscape, where the artist is haunted&nbsp;by the memory of a lost love.&nbsp;Shot in Dubai, the video for Fish Love shifts between present and poetic flashbacks, Jolin repeatedly encounters the same mysterious figure, largely rendered as a shadow, blurring the line between memory and imagination.As we have seen in his previous videos this year, such as <a href="https://www.promonews.tv/videos/2025/02/25/jackson-wang-high-alone-rodrigo-inada/90161" target="_blank">Jackson Wang's High Alone</a> and <a href="https://www.promonews.tv/videos/2025/06/30/celeste-show-rodrigo-inada/91610" target="_blank">Celeste's On With The Show</a> - both nominated at this year's UKMVAs - Inada is capable of meticulously crafted visions on a grand scale - and this is undoubtedly among his grandest yet.[imgtoken data:1]"I thought it was the perfect opportunity to create a love story that was more inside of Jolin’s head than in the physical world," explains Inada.&nbsp;"How it feels like to be haunted by memories of a past love."Growing up, sci-fi was always one of my favourite genres. To work with shadows as a character was something that I have been studying for years now and trying to make it work in couple of my past videos, but this time I think I finally made it work."Inada reveals that weather conditions whilst shooting in the desert meant what was planned as VFX was actuallyt achieved in-camera.[imgtoken data:2]"I wrote on the treatment a sandstorm that was supposed to happen in VFX, but on the day of the shoot a real sandstorm started to happen in front of our eyes," he reveals."It was crazy, everything started flying around, there was sand in our eyes, but Pierre [de Kerchove, DOP]&nbsp;kept shooting through the sandstorm. Some of the shots you can see on the video the sky is pretty foggy you barely can see the city behind. That was real."Of course we had a crazy VFX post from Ryan [Dylan Selkirk] and his team as well on the sandstorm of the video. Shout out to all my collaborators that made this video come to life. Pierre&nbsp;did an amazing job, Side-Eye smashed it on the post, as well as Aaron Saiki on the edit and Daniel de Vue on the grading."Last but not least, the production team that supported me from the start Maurizio Von Trapp and Pegah [Farahmand]. This was a crazy ambitious idea and I am really glad it got made."&nbsp;

Taiwan

The Square Division

Kanika Oung

Tang Lai

Rodrigo Inada

Maurizio Von Trapp

Pierre De Kerchove

Aaron Saiki

Church Edit

Daniel DeVue

Traffik

Side-eye

Ryan Dylan Selkirk

Thomas Ritson

Vuk Ivic

Warner Music Asia

Jolin 'Fish Love' by Rodrigo Inada

Jolin-'Fish-Love'-by-Rodrigo-Inada

The Rolling Stones' incredible history comes to life in Camille Boumans' fabulous mixed-media promo for The Stones's rollicking cover version of Shirley &amp; Company's Shame, Shame, Shame.&nbsp;The video is an explosion&nbsp;of The Stones' greatest moments, a vibrant archive of vintage clips and stills, unfolding through the&nbsp;pages of a&nbsp;packed scrapbook. It's a concept which allows Boumans to deliver a huge amount of information - vintage footage, lines of lyrics,&nbsp;a miscellany of textures - with lots of imaginative graphic ideas.&nbsp;It also feels hand-crafted, like it was stitched together with bits and pieces from the Stones archive with a lot of love - and as its a bit rough around the edges, with pure&nbsp;rock ’n’ roll attitude.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Amy Hancock

Adolfo Redaño

Camille Boumans

Sharlene Oola

Joanna Asia Szyczewska

Semera Khan

Lauren Mills

Jack McGinity

Studio RM

Polydor

Rock

The Rolling Stones 'Shame, Shame, Shame' by Camille Boumans

The-Rolling-Stones-'Shame,-Shame,-Shame'-by-Camille-Boumans

A chess match transforms into&nbsp;a big musical production number in Iris Luz's scintillating collaboration with PinkPantheress - featuring&nbsp;US singer&nbsp;Destin Conrad as the eponymous Romeo.We start in reality as Pink enters a chess tournament&nbsp;that's taking place in a South London community hall - and where Pink proceeds to demolish the opposition, The Queen's Gambit-fashion. Destin is playing on another table, and they can't help give each other the eye, indulging in some flirting while winning their separate matches.And then, when they come together to play each other,&nbsp;it turns into a full-on musical fantasy: the chessboard is the dancefloor, the chess pieces becoming dancers, and this musical - with Pink performing&nbsp;next to a giant Queen chesspiece - plays out as Pink and Destin start the game in the real world... where Pink quickly takes control.Building on the excellent previous videos of her current Fancy That album campaign, Pink's signature style, and love of strong patterns - black and white checks and tartan - is slickly woven into the lighthearted narrative. Every element is delivered to a high level, and works to frame the singer and her message.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;It's a great addition to the PinkPantheress canon and an exciting step forward for Iris Luz, following her recent videos for the likes of Victoria&nbsp;and George Riley.&nbsp;[imgtoken data:1][imgtoken data:2]

Elena Isolini

Jack O'Mullane

Renäta Fabri

Milena Agbaba

Iris Luz

Ayomide Alli

Imran Malik

Mark Lane

Tuomas Nurmi

Scarlet Green

Rose Lucas

Gary Kent

Bertie Wood

Milo Brown

James Burns

Simon Donnellon

Geri Docherty

The Quarry

Andi Chu

Electric Theatre Collective

Warner Bros. Records Inc.

Oscar Stewart

PinkPantheress 'Romeo' by Iris Luz

Pinkpantheress-'Romeo'-by-Iris-Luz

Daniel Sachon's tumultuous video for Demi Lovato unveils a reimagined Demi, free from the scars of her past and untouched by the chaos around her.The promo for Fast counterintuitively has the singer as the calm centre at the heart of a storm, walking through a nighttime city scene engulfed in hysteria. With a large cast of extras, there is craziness at every turn, orchestrated by Sachon with an admirable eye for detail within the overall concept.&nbsp;Through this tightly-orchestrated mayhem - shot on a studio backlot -&nbsp;Demi emerges in complete control, setting the tone for her new chapter.&nbsp;Her final glance at the camera is the only acknowledgment of the outside world, intentional and poised.[imgtoken data:1]

Marla Weinhoff

Ckc Projects

Lauren Johnson

Maggie Kimball

Daniel Sachon

Vladen Ponomar

Good World Creative

Steven Gottlieb

Isaac Marziali

Jasper Wolf

Brandon Creed

Christopher Pepe

Jason Quan

Kenny Taylor

Brad Powers

Eric Ugland

Dumaine Babcock

Charissa Kroeger

Emilie Aubry

Myles Bevan

Rick Lancaster

Max Colt

Island Records

Demi Lovato 'Fast' by Daniel Sachon

Demi Lovato - Fast (Official Music Video)

Iris Luz captures the thrills and contradictions of hyper consumption and modern femininity, in her whirlwind promo for singer George Riley.In the video for More, Riley is hounded by paparazzi while running through West London laden with shopping bags. So far, so Y2K tabloid.It breaks down into joyful chaos as Riley throws her bags up in the air and dances in a fountain, a moment of crazy, guerilla-shot&nbsp;abandon to register with the drum n bass track.Blending naturalistic scenes of the city with larger than life fantasy, it's a vibrant, breezy visual, capturing the frantic pace of day to day life with a moment of pure ecstasy - and more than a hint of irony. Much more.&nbsp;

Claudia Celeste

Toby Leary

Shy Mason

Dasha Taivas

Liv Ay

Trim Editing

Daniela Rotaru

Thea Dagnaud

Time Based Arts

George Riley 'More' by Iris Luz

George-Riley-'More'-by-Iris-Luz

London R&amp;B singer Demae showcases her new track with a playful visual&nbsp;by Ivor Lawson-Adamah.In the studio-set video for Don't Play The Fool the artist and director have devised an abstract and symbolic&nbsp;form of fishing, with Demae on both ends of the rod and line. It's a charming visual for a lovely track.“The approach for this visual was to create some kind of visual abstraction about the process of introspection, all wrapped in a surreal and colourful bow," explains Lawson-Adamah.&nbsp;"Sometimes we cast out our line, seeking out answers or solutions but often we only have ourselves to turn to.”

Leah Abbott

Ivor Lawson-Adamah

Helena Collado

Erin Corrain-alexis

Joshua Blease

Shyam Patel

Gina Bell

Lydia Stott

Hannah Knowles

Anusha Solanki

Jules Wileman

Demae 'Don't Play The Fool' by Ivor Lawson-Adamah 

Demae-'Don't-Play-The-Fool-'-by-Ivor-Lawson-adamah-

A boy spirals headlong into&nbsp;PinkPantheress's tartan-patterned world in Ethan &amp; Tom's captivating mixed-media video for Illegal.When the boy - played by Sekou Diaby -&nbsp;opens a box of jellies and offers one to Pink, she declines. Sekou eats one, and then trips out into a vibrant animated dreamworld - comprised of Pink's unmistakeable sillhouette against rapidly changing tartan (or plaid) designs, that distinctive, Y2K-influenced aspect of her personal style. Certainly enough to put his poor head in a spin.Playfully flipping&nbsp;between the live action and the animation - created by Black Anime Animation Studio - it's a superb showcase for Pink, both&nbsp;the astute songwriter/producer and blossoming&nbsp;pop star. Ethan &amp; Tom have zeroed in upon the incisive storytelling and deadpan wit of her lyrics, her attitude and iconic look, with humour&nbsp;and visual invention.&nbsp;Following their wacky adventure last year for another unique British musical talent - <a href="https://www.promonews.tv/videos/2024/09/03/geordie-greep-holy-holy-ethan-tom/87942" target="_blank">Geordie Greep</a> -&nbsp;this is another big step forward for the directing duo into the pop world. They have done themselves - and the marvellous Pink - proud.[imgtoken data:1][imgtoken data:2]&nbsp;