Production Company

Somesuch

Following up from the visualisers for Donahoo's Chicken&nbsp;and Human?, Vincent Haycock directs a surreal promo for LA rapper&nbsp;Maxo's next single.The visual for Mars Is Electric&nbsp;introduces a new Maxo - dressed in a sky print suit and wearing an unnerving prosthetic oversized smile on his face&nbsp;- as&nbsp;he enters the world of&nbsp;normal Maxo on a park bench.The character represents the artist's public face and also his inner voice on this highly idiosyncratic track. The effect is slightly unnerving, and another intriguing insight into the creative world of Maxo.&nbsp;

Tino Schaedler

Vincent Haycock

Whitney Jackson

Joey Agwanda

Tehillah De Castro

Ashley Soloman

Kenny Taylor

Daniel Bennaiem

Kyle Sorvig

Dante Pasquinelli

Ethos Studio

Maxo 'Mars Is Electric' by Vincent Haycock

Maxo-'Mars-Is-Electric'-by-Vincent-Haycock

Vincent Haycock directs an offbeat, lo-fi promo for LA rapper Maxo.The video for Donahoo's Chicken sees a group of young men in a bathroom, playing the track (and performance visual) on one of their phones.&nbsp;Moments later, a fight erupts between the men, and we see the scuffle interspersed with footage from the phone, which continues to play amongst the mayhem.&nbsp;Shot in a DIY style, the video builds to a very surreal moment at the end. It's part of the off-kilter visual landscape for the new Maxo album, Mars Is Electric, that was first previewed with Haycock's&nbsp;video for first single&nbsp;Human?

Joey

Rachel Ottenstein

Pancho Ortiz

Alejandro Olemedo

Maxo 'Donahoo's Chicken' by Vincent Haycock

Maxo-'Donahoo's-Chicken'-by-Vincent-Haycock

Director duo King She create a brilliantly imaginative promo for&nbsp;French-Cameroonian artist Yamê.The visually striking promo for Shoot draws from&nbsp;a&nbsp;pivotal fall in Yamê’s childhood, which&nbsp;shaped both his distinctive jawline and teeth.&nbsp;King She developed the narrative around the theme of falling, using it as a metaphor for self-discovery - and the concept was&nbsp;rooted not only in Yamê’s experience but also in a similar event from the director’s own past.&nbsp;[imgtoken data:1]Opening with young Yamê falling and breaking open - revealing a giant stone version of himself filled with an Escher-like inner world. Inside, countless versions of Yamê wander through surreal corridors and shifting rooms, each encounter representing different incarnations of his struggles.Yamê wanted the video to feel like a video game - each scene unlocking a new level of his consciousness. The motorcycle chase, for instance, plays like an action sequence from a psychological game, while other sections mirror 'boss fights'&nbsp;with darker parts of the self.[imgtoken data:2]&nbsp;This structure gives the film a pulsing energy and dreamlike progression, allowing for a distinct visual language in every scene.&nbsp;Filmed at Villa Arson, a fine arts school in Nice, the video uses the geometric austerity of brutalist architecture to evoke authenticity and material honesty.Yamê’s Cameroonian heritage also plays a key role in the visual storytelling. After showing King She the spiral architecture of traditional villages in his ancestral homeland—structures that echo early conceptions of the galaxy—the filmmakers integrated this motif throughout the video. It all culminates in a final shot that honors African cosmology and architectural traditions.[imgtoken data:3]To portray Yamê’s journey through a shifting, Escher-like mental maze, the filmmakers combined in-camera effects, practical set builds, and a range of post-production techniques—including keyframe scaling, 2D animation, CGI, and AI-generated imagery.&nbsp;Key VFX partner MONUMENTAL FX provided standout CGI and set extension work, bringing to life the surreal architecture of Yamê’s internal world. During production, the team 3D-scanned Yamê which enabled the creation of the giant stone figure featured in the video’s opening.[imgtoken data:4]Every visual choice was designed to render emotional conflict as external chaos and immersive art. The end result is a rich, cinematic journey through the complex architecture of the self. Outstanding work.&nbsp;

Louise Mekylla Bachir

Ariane THEUNISSEN

King She

Ulysse Ancele

HENRY

Jeff Bierman

Tim Nash

Hugo Diaz

Robert Lopuski

Nicolas Gautier

Monumental Fx

Yamê 'Shoot' by King She

Yamê  | "SHOOT" music video

Lydia Garnett has joined the Somesuch roster for global representation across commercials, music videos and branded content.Filmmaker and photographer Lydia Garnett focuses on style and subculture, crafting intimate storytelling rooted in a collision of ritual, collectivity and play.Deftly attuned to the nuanced intersections of fashion and identity, Lydia uses these to inform projects as told through the codes of underground culture. In 2025, Lydia directed Last Exit on Bethnal, a poetic, surreal exploration of power and sexuality set in a fantasy underworld to mark the release of Hannah Holland’s next album, which premiered in April at the ICA in London.Recently, Lydia co-directed the Kae Tempest music video for Statue In The Square, a powerful visualisation of defiance and a raw celebration of trans love and resilience made with Boy Dykes collective. Previous notable promos also include the Iris Prize-winning and UKMVA-nominated Lonely Cowgirl, a seductive music video for DIY punk band Trouble Wanted set within a fantasy western-themed utopia.For Lydia, film and photography go hand in hand, offering a space to tell new, intimate stories. In 2022, Garnett exhibited Close Shave, an acclaimed photography series and short film that pays homage to Dyke, Butch and transmasc haircuts built on the legacy of Catherine Opie and PhyllisChristopher. Through the radical yet profoundly personal transcultural symbol of hair, the artist reveals incisive ideas about gender, beauty, sexuality and style.Commercially, Lydia has worked with clients such as Dior, Nike, adidas, Dr Martens, Timberland,&nbsp;as well as internationally acclaimed publications Gay Times, Altered States and more.• Watch Lydia Garnett’s showreel at Somesuch&nbsp;<a href="https://somesuch.co/directors/lydiagarnett?territory=uk" target="_blank">here</a>

Lydia Garnett

Lydia Garnett joins Somesuch

Sophie Jones turns up the heat as Obongjayar performs toxic love song Sweet Danger, and takes turns on a mechanical bull with a range of characters who represent the sexy chaos and unpredictability of life.The scenario sees the charismatic singer sharing an abandoned hotel with a bevy of partygoers from different scenes, including greased-up female bodybuilders (very in, see the recent video for Bbyafrika).Things get sticky, sweaty and sexy, but always&nbsp;stylish, in Sophie Jones's first video at her new home Somesuch.[imgtoken data:1]&nbsp;

United Kingdom

Sophie Jones

Rowan Mackintosh King

Jack Exton

Laura Drault

Georgina Fillmore

Coco Marinese

Maddy Williams

Leethal Reppin

Theo Lalic

Peoplefile

Benjamin Jonsson

Julian Lalinde

Greg Probert

Paolo De Battista

Samuel Overs

Feranmi Eso

Athena Paginton

Shunsuke Meguro

Amie Harfield

Zeynep Ağcabay

Purple Martin Studio

Tim Smith

Jai Durban

Rascal Post

Obongjayar 'Sweet Danger' by Sophie Jones

Obongjayar-'Sweet-Danger'-by-Sophie-Jones

A collective of femme bodybuilders unite in Mollie Mills' striking visualiser for LA-based rapper Bbyafricka.The video for Trackstar is a vibrant, gently eccentric ride through pastel landscapes, outdoor weightlifting and plenty of exposed flesh. But also no-nonsense, putting you directly into Bbyafricka's world.Anchored by the artist's unique performance style and blissfully unbothered vibe, each frame could be ripped from a photo editorial, boasting striking subjects and inspired portraiture. Powerful stuff.&nbsp;

Mollie Mills

K. Para

Ayinde Anderson

Alli Maxwell

Magda Czmuda

Gail Shand

Bbyafricka 'Trackstar' by Mollie Mills

Bbyafricka-'Trackstar'-by-Mollie-Mills

Dan Streit returns with&nbsp;alt-hip hop duo Paris Texas turning the pair into conjoined twins, and their Faustian pact with a magical sword.In true Dan Streit style, off-the-wall humour meets mind-boggling visual effects in the video for They Left Me With The Sword - with an underlying sense of pathos at the predicament of the hapless Felix and Louis from the band.And this ludicrous, fantasy-esque tale keeps us on our toes right until the end - take nothing for granted in this one -&nbsp;until its fairly&nbsp;clear that having your dreams come true can be a double-edged sword.And then Part Two, They Left Me With A Gun, <a href="https://www.youtube.com/watch?v=kXeYSZQlFnQ" target="_blank">continues this absurd tale to it's devastating conclusion</a>.&nbsp;&nbsp;

United States

Emmett Tekstra

Mitchell Dillon

Ellen Schafer

Dan Streit

Ryland Burns

Adrian Nieto

David Kim

Tommy Murray

Jake Coury

Tom Goulet

Will Sipos

Hip Hop

Paris Texas 'They Left Me With The Sword' by Dan Streit

Paris-Texas--'They-Left-Me-With-The-Sword'-by-Dan-Streit

American rapper Saweetie takes London by storm in Tajana Tokyo's sizzling promo for&nbsp;Is It The Way.&nbsp;The video sees&nbsp;the rapper command the streets of London, stopping everyone in their tracks with her attention-grabbing performance.&nbsp;With slick transitions between setups and some great slow-mo shots, it's an inspired vision from Tajana Tokyo, in her first project since the UKMVA-winning video&nbsp;for Ezra Collective's God Gave Me Feet For Dancing earlier this year.&nbsp;Conceptually experimenting with split-screen composition and a slick blue-grey colour palette, it's a standout visual that feels sensual and cinematic.[imgtoken data:1]&nbsp;[imgtoken data:2]&nbsp;

Tajana Tokyo

Scarlett Anderson

Matt Turner

Freddie Wright

Saweetie 'Is It The Way' by Tajana Tokyo

Tajana-Tokyo-'Saweetie---It-Is-The-Way'-by-Tajana-Tokyo

Somesuch have announced Lee Fairweather as their new director's rep for company's UK music video roster, through his company Leethal Reppin.Fairweather will be taking on UK music rep duties at Somesuch, where he will continue his instrumental work in winning career-defining projects for directors. Previous notable projects include two videos for Stormzy’s Heavy Is The Head&nbsp;campaign:&nbsp;Audacity, featuring Headie One, and Superheroes, the latter becoming a No.1 trending video on YouTube.Previously in-house director's rep at Compulsory, Fairweather - four-time nominated for Best Agent at the UKMVAs - launched Leethal Reppin in 2023, a curated music video representation agency working with production companies and individuals. Fairweather has matched directors and artists to create symbiotic pairings of talent. His work with the likes of Joy Crookes, Fly Anakin, Arlo Parks and Stormzy have resulted in award-winning and culture-defining music videos, but most importantly are the foundations for long-standing relationship between talent, artist and production.• Somesuch UK directors' roster <a href="https://somesuch.co/directors" target="_blank">here</a>; Leethal Reppin <a href="https://www.leethalreppin.com/" target="_blank">here</a>

Somesuch appoint Lee Fairweather as UK music video rep

Award-winning filmmaker Charlotte Regan, director of acclaimed debut feature Scrapper, and music videos for Wretch 32, Wilkinson and Mumford &amp; Sons, has joined Somesuch in London for music video and commercial representation.Regan's work is known for its vibrancy and strong narrative voice while&nbsp;depicting real-life stories with surrealist flair. The Londoner’s internationally-acclaimed debut feature Scrapper had its world premiere at Sundance 2023, where it went on to win the World Dramatic Grand Jury Prize. The film was then nominated for Best British Film at 2024’s BAFTAs, where Charlotte was named a Breakthrough Brit.The&nbsp;Hackney-born writer-filmmaker began her film career making low budget grime videos on the streets of Islington as a teenager, shooting over 200 promos in the process. She progressed to short films, with her first&nbsp;short Standby - a&nbsp;comedy about friendship set entirely in a police car – was nominated for a BAFTA.&nbsp;Her second short Fry-Up, which follows a family during the preparations for and aftermath of a trial, screened at Sundance and Berlinale, and her third, Dodgy Dave was presented at BFI Festival London and TIFF.In 2019, at the age of 25, a retrospective of her short film and music video&nbsp;work was held at the Barbican. A former Sundance Ignite fellow, she was named a Screen International Star of Tomorrow (2020).She has also applied her filmmaking style to commercial projects, directing spots for the likes of Alzheimer's Society, British Airways, Macmillan and Cadbury. Alongside an impressive oeuvre spanning film, music and commercials, she’s helmed episodes of TV shows such as The Responder (BBC) and Buccaneers (Apple TV). Charlotte is currently writing MINT – an eight-part series commissioned by the BBC.• Watch Charlotte Regan’s showreel <a href="https://wdrv.it/67120ab20" target="_blank">here</a>.

Charlotte Regan

Charlotte Regan joins Somesuch

Tajana Tokyo celebrates the joy of dancing in this infectious promo for Mercury Prize-winners Ezra Collective.The video for God Gave Me Feet For Dancing tells a classic story of young people - a boy and a girl -&nbsp;who&nbsp;express their attraction to each other through dance. Only they are much better dancers than most people.Performing under bright, tracking spotlights, the dancers - Michelle Zan and Kitz Katika -&nbsp;make the most of the nighttime exterior locations, effortlessly transitioning from place to place. In some respects&nbsp;it has a theatrical, old Hollywood vibe, reminiscent of vintage musicals and on-stage theatre productions.&nbsp;Bracketed by naturalistic shots of the characters talking and drinking outside a pub, the concept is presented as an escapist fantasy that's also realistic, and does a brilliant job of visualising the upbeat music.&nbsp;

Joanna Dawson

Ade Kadri

Connor Gaffe

Ayomide Alli

Ryan Monteith

Charlie Knight

Lana Salfiti

Georgia Rae Sterling-Grant

Alex Bojic-aguilar

Michael Hannides

Nick Milligan

Kikz Katika

Michele Zan

Amber Saunders

Cabin Edit

Chris Anthony

Company 3

Michelle Zan

Ayopo Abiri

André Reid-McKinley

Jazz

Alternative

Ezra Collective 'God Gave Me Feet For Dancing’ by Tajana Tokyo

Ezra-Collective-'God-Gave-Me-Feet-For-Dancing’'-by-Tajana-Tokyo

Creative director&nbsp;Ruth Bellotti directs a stunning short music film for Palace.&nbsp;A heavyweight in the advertising world, Bellotti had the concept in mind before linking up with the band, and it has&nbsp;translated perfectly to its current format.&nbsp;The video for Nightmares &amp; Ice Cream follows&nbsp;a cult ritual that slowly descends into a competitive cry-off as the different members all attempt to prove themselves worthy of salvation."The short was conceived after watching too many cult documentaries during the pandemic," Bellotti explains."I was inspired by the kind of people that join these groups and their delusional hope of finding a more peaceful and utopian existence away from the stresses of everyday life. The song speaks to their dreams of getting into this magical place.”Featuring some beautifully unhinged performances, the video has an eccentric, offbeat energy, and is utterly absorbing from start to end.&nbsp;

Ruth Bellotti

Maëva Demurger

Lois Freedman

Saskia Whinney

Annie Maguire

Fiction Records

Rock

Blues

Palace 'Nightmares & Ice Cream' by Ruth Bellotti

Palace - Nightmares & Ice Cream

Director duo CC Wade - brothers&nbsp;Michael and Paraic Morrissey - return to music videos and reunite with Fat White Family for an intense exploration of obsession, featuring a compelling performance by&nbsp;the South London sleaze-rockers' frontman Lias Saoudi.&nbsp;The video for Work features Saoudi playing an unhappy&nbsp;working stiff,&nbsp;exhausted from the everyday grind of mediocrity, who decides to flip the script.&nbsp;He joins a strange bodybuilding club and gets caught up in an obsessive spiral of self-improvement - to&nbsp;the detriment of his health, body and domestic life.&nbsp;CC Wade create an&nbsp;intoxicatingly heightened and offbeat sensibility in delivering this narrative,&nbsp;akin to radical fringe theatre, elevated by DoP&nbsp;Moritz Mössinger's fluid cinematography.It's&nbsp;a great match to the track, and a proper showcase for the talents of Lias Saoudi, channelling his intriguing,&nbsp;fiery presence into arguably his most powerful performance on screen.

CC Wade

Moritz Mössinger

Biba Thomas

Richard Fearon

Black Kite Studios

John Moule

Indie

Fat White Family 'Work' by CC Wade 

Fat White Family - Work (Official Video)

Dua Lipa coolly assesses a small army of suitors in Vincent Haycock's dizzying blockbuster for Training Season.&nbsp;The video sees the artist sitting in a café, attracting the avid attention of numerous males, who pile up against the window outside to get a glimpse of her, and occupy every other table.&nbsp;As their stares linger, the whole environment starts to shift, until the men get caught in a whirlwind orbit - much to Dua's amusement.&nbsp;It's the kind of big-budget spectacle we've come to expect from Dua Lipa, with cinematography by Rina Yang, seamless visual effects, a cast of dozens, choreography by Charm La'Donna (for Dua) and Ryan Heffington (for the cast)&nbsp;- and an utterly compelling performance at its core.[imgtoken data:1][imgtoken data:2]&nbsp;

Rina Yang

Tash Tan

Alexa Haywood at Free Agent UK

Theresa Adebiyi

Charm La'Donna

Meredith Kurey

Emily Shulmanovich

Christian Stone

Natasha Newman-Thomas

Lorenzo Possoco

Peter Lux

Sam Visser

Ryan Heffington

Dua Lipa 'Training Season' by Vincent Haycock 

Dua Lipa - Training Season (Official Music Video)

In 2015 Will Robson-Scott and Ollie Grove released a book titled In Dogs We Trust, a series of portraits of dogs and their owners, shot on both sides of the Atlantic, from Crufts to Compton.Eight years on and Robson-Scott and Grove have revived the project, heading off in Leyton, East London to snap singer-songwriter Humane The Moon with his new pup Mabel. The resulting photos, and selections from the book, now comprise Robson-Scott's video for the artist's I Saw A Dog.The video is entirely comprised of stills and that works really well - thanks to the sterling work of editor Lydia Bowden and animator Jack Sheldrake, as well as the quality of Robson-Scott's and Grove's photography.&nbsp;[imgtoken data:1]&nbsp;&nbsp;&nbsp;

Jack Sheldrake

Will Robson-Scott

Gloria Bowman

James Hackett

Lydia Bowden

CHEAT

Two First Names Recordings

Ollie Grove

Humane The Moon 'I Saw A Dog' by Will Robson-Scott

Humane The Moon - I Saw A Dog (Official Video)

Will Robson-Scott's latest collaboration with East London singer-songwriter Hak Baker&nbsp;is a&nbsp;raw, stirring promo for Brotherhood, from Baker's debut album World's End FM.&nbsp;The video merges the passions of the artist and his brother - performing and boxing, respectively - into a gripping meditation on life, relationships and the future.&nbsp;Interspersed with lo-fi cutaways and rich conceptual imagery, it's a thought-provoking and captivating visual befitting of the track.&nbsp;It's the latest of several hard-hitting videos by&nbsp;director and photographer Will Robson-Scott for Hak Baker over the past few years, including Dopehead and the marvellous Cool Kids.[imgtoken data:1]

Hugo Harris

Dominic Strachan

Naomi Barling

United Talent

Alex Ayodele-Otele

Kian Alttman

Adam Singodia

George Belfield

Marcus Albertsen

Oliver Pearson

Laura Aguilera

Chloe Rose

Thomas Goldser

Avenues

Jack McGinity

Hak Baker 'Brotherhood' by Will Robson-Scott

Hak Baker - Brotherhood (Official Video)

NYC-based directing duo&nbsp;King She&nbsp;have been making jaws drop since the release of <a href="https://vimeo.com/752696728" target="_blank">Rare: The Boy Who Cried Swag</a>&nbsp;last year. They have now applied their distinctive, mosaic-like&nbsp;style to&nbsp;Cuban-American artist Cassie Marin's track Tanto, transforming the reality of living with a medical condition into a pop culture moment.&nbsp;Marin has an autoimmune disorder, which exhibits on her skin - and that becomes the jumping off point for the video, which starts with a camera seemingly speeding through her blood stream, to a moment of drama when a text message arrives on her phone, from a medical facility:&nbsp;"Your bloodwork is back... You're sick."So begins 'the biopunk&nbsp;journey of a girl who purges heavy metals from her skin', as Marin's body becomes the vehicle for stylish VFX augmentation, in a blizzard of ideas and images. Fashion shoot sensibility, high end FX, and lo-fi emoji humour make this one of the visually imaginative and groundbreaking pop videos of the year. Jawdropping, in fact.[imgtoken data:1][imgtoken data:2][imgtoken data:3]