Production Company

Taomak Films

Completing a trio of performance videos for Afrobeats artist Ayra Starr by Annie Bercy comes the laidback&nbsp;promo for Control.&nbsp;The video, following the visuals for <a href="https://www.promonews.tv/videos/2024/11/04/ayra-starr-ft-asake-goodbye-warm-annie-bercy/88819" target="_blank">Goodbye</a> and <a href="https://www.promonews.tv/videos/2024/11/06/ayra-starr-birds-sing-money-annie-bercy/88849" target="_blank">Birds Sing Of Money</a>,&nbsp;features Starr's performance in a stripped-back industrial space, experimenting with reflection and gentle transitions to move through the piece.&nbsp;In the background, vines and plant life spur off in different directions, adding a touch of VFX magic to the alluring visual.&nbsp;

Bianca Hernandez

Annie Bercy

Bryan Schmier

Strange Nature

Adam Reichardt

Leonardo Schober

Nilante Ebun-Cole

Ross Ginssberg

Onur Canik

Malcolm Tom

Lilly Alban

Liam Nary

J.d Moran

Brayden Anh

Skinny Davinci

Mavin Records

Ayra Starr 'Control' (Official Performance Video) by Annie Bercy 

Ayra-Starr-'Ayra-Starr---Control-(official-Performance-Video)'-by-Annie-Bercy-

Annie Bercy directs a gently rousing promo for Ayra Starr.The video for Birds Sing Of Money sees the artist move around a balcony garden, captured from a high-angle perspective.Starr's absorbing performance is complemented by the beautiful surroundings and art direction flair, which is elevated with some understated VFX at the end.&nbsp;

Ayra Starr 'Birds Sing Of Money' by Annie Bercy 

Ayra-Starr-'Ayra-Starr---Birds-Sing-Of-Money-(official-Performance-Video)'-by-Annie-Bercy-

Annie Bercy directs a feisty performance promo for Ayra Starr, featuring Asake.The playful video for Goodbye (Warm Up) features an impassioned performance montage, set within a grungy, industrial location.&nbsp;With a burnt orange aesthetic and glossy cinematography, the video feels elevated yet authentic, with plenty of fun dance setups and a featured performance from Asake to break things up. The styling and make-up looks are also absolutely stunning.&nbsp;

E. Mills

Victora Kuang

Arden Rey

Shondale Gordon

Tarek Ramy

Janice Mahenge

Angel J Rosa

Made By Heirs

Kay Zhou

Ava Rikki

Brandon Mcclover

Mark Schroeder

Taylor Johnson

Randy Garcia

Mimi Miyamoto

Anjorin Hiram

Pablo Pauldo

Kandi Hernandez

Ashton Allen

Bryan Smaller

Company 3

Ayra Starr ft Asake 'Goodbye (Warm Up)' by Annie Bercy

Ayra-Starr-'Warm-Up-Ft.-Asake'-by-Annie-Bercy

Aaron Bishop explores a&nbsp;narrative&nbsp;about a young man who's seemingly lost his independence due to an injury (broken arm), in the gentle promo for indie band The Point's Dancing With Two Left Feet.Through a combination of naturalistic narrative shots and CRT-textured performance setups, we see the character&nbsp;struggling with his emotions, whilst his Grandma reminisces on memories with her normally cheery and happy grandchild. Eventually, a breakthrough moment helps the pair reconnect.With excellent performances from the&nbsp;main characters, and a sensitive and considered approach, it's a great visual highlighting&nbsp;the importance of not having to suffer on your own, and keeping the door open to&nbsp;your support network.

Elodie Grenville

Aaron Bishop

Luke Clifton

Bo Morgan

Harvey Davies

Luke Wright

Del Aires

Laate Lunch

Louis Hearsey

Déirdra Whelan

Noiziac

The Point 'Dancing With Two Left Feet' by Aaron Bishop

The-Point-'Dancing-With-Two-Left-Feet-'-by-Aaron-Bishop

Earthboi directs a nostalgic promo for Pa Salieu, following the rapper across a number of different spots in his hometown of Coventry.Shot on film, the video for Belly exudes a sense of homecoming and community.&nbsp;Switching up between performance setups and character vignettes, it's a laidback, optimistic visual, which feels authentic to Salieu's journey whilst delivering something cinematic and engaging.&nbsp;

Stafi Samaki

Sinead Gorey

Wizzo & Co.

Earthboi

Alishia Shaw

André Reid-McKinley

Nathan James Tettey

Verbz

Henry Gill

Andre Reid

Michael Junior Onafowokan

Nathan M. Legger

Billy French

Murray Boden

Harry Coleman

Gordon Wong

Jade Rache

Amie Harfield

Marta Strauss

Caroline Morin

Leaticia

Warner Music Group

Pa Salieu 'Belly' by Earthboi

Pa-Salieu-'Belly'-by-Earthboi

Earthboi directs a cinematic promo for SL's latest release, shot in Morocco, paying&nbsp;paying homage to classic gangster film&nbsp;Scarface.Backdropped by the earthy palettes that Marrakech is so famous for, the video spans a handful of&nbsp;vignettes which blur the line between crime drama and editorial shoot, as the video for Englaso tells the rags-to-riches story of SL and his love interest.&nbsp;Utilising slow zooms and locked-off shots, the video leans into an eccentric, almost dreamlike vibe, which matches the themes of the track.&nbsp;

Salah Isbayene

David Witchell

Ayoub Boudadi

Ayoub Jemmal

Anas Lefnatsa

Milaview

Luke Dee

Lola Wassima

SL 'Englaso' by Earthboi

Sl--'Englaso-'-by-Earthboi

Nakato and Lemost direct a tender monochromatic visualizer for Tems' Not An Angel - a slick, studio-based piece, experimenting with different visual elements&nbsp;to create a dynamic aesthetic.&nbsp;Playing with light, shadow and reflections, Tems' performance is the central focus of each vignette, heightened by an artistic, editorial style.&nbsp;

Violetta Kassapi

Nakato

Lemost

Rita Ade

Remi Laide

Saba (the Face Fairy)

Tems 'Not An Angel' by Nakato, Lemost

Tems-'Not-An-Angel-(visualiser)'-by-Nakato,lemost

South London indie-rockers Bears In Trees make the ultimate comeback in Aaron Bishop and Stefan Gutierrez Yildirim's boisteriously wacky video for Things That Look Like Mistakes.After the band suffer an unfortunate mass electrocution accident while rehearsing, a friendly ghost seeks to revive them. And finally they do return for the grave - to the annoyance of their goth-loving&nbsp;fans.&nbsp;With touches of animation to heighten the overall tone of absurdity, it's a daft yet fun outing for the song that preaches the importance of reconnecting with the small moments of joy in your life.

Sian Edwards

Hannah George

Stefan Gutierrez Yildirim

Henry Young

James Baker

Heather Wang

Charlotte Baylis

Adam Mears

No.8

Bears In Trees 'Things That Look Like Mistakes' by Aaron Bishop, Stefan Gutierrez Yildirim

Bears-In-Trees--'Things-That-Look-Like-Mistakes'-by--Aaron-Bishop,stefan-Gutierrez-Yildirim

Earthboi directs a charming promo for Ayra Starr.&nbsp;Exploring a relationship through gentle performance vignettes, the video has a soft, photographic aesthetic, anchored by heightened everyday moments.&nbsp;With a slick, laidback energy and well-paced edit, it's a brilliant match to the effervescent track.&nbsp;&nbsp;

Ricky Labib

Zinzile Tshuma

Sereeta Venkanah

Toby Barber

James Duffey

Matthew Emvin Taylor

Adam Cruttenden

Bradley Baterip

Daniel Deighton

Ryan Rae

Taslima K

Molecia Seasay

Sheree Jourdan

Queen Hadassah

Anya Mcdevitt

Post Carlton

Harry Lindley

Benjamin Sarpong

Clement

Ayra Starr 'Rhythm & Blues' by Earthboi

Ayra-Starr-'Rhythm-&-Blues'-by-Earthboi

A very energetic house rap fusion created a collaboration between Sheffield producer TeeDee and Manchester rapper Bugzy Malone.The song samples ‘Wile Out’ by DJ Zinc and Ms. Dynamite, the vocals are used as the chorus and the original beat has been used for inspiration. However, the production by TeeDee gives a brand new feel as it is much harder and harsher in comparison and certainly a bass house song of 2022, compared to the smoother bassline song created by DJ Zinc.Bugzy well known as a grime artist has dabbled in other genres, the best examples being featuring on ‘Who Am I?’ and releasing ‘Through The Night’. Once again Bugzy has shown his versatility and artistic ability by crossing over into the house genre (again Energy released a few months prior) with his rapping to bring a fusion between the two genres not heard too often.The song’s creation came about through social media with TeeDee creating a beat and starting an @-ing of Bugzy campaign on his Instagram and TikTok after selecting him as the target for collaboration, with someone over WhatsApp (as seen in a TikTok video). Bugzy responded the same day with a duet of TeeDee’s TikTok and a comment on Instagram which certainly suggested he would likely jump on the track as he appeared to like the beat TeeDee produced.TeeDee then posted a TikTok video only 11 days later with Bugzy Malone teasing the song. Bugzy had come to Sheffield to meet TeeDee, probably for the two to tease the song’s creation on social media but regardless the two hung out and hopefully more songs can be made between the pair in the future.

Hassan Reese

Onset Agency

House Of Blanco Productions

Christian Parton

Emmanuel Boadi

Jai Chayne

Deen Gomez

Joe Mulvihill

Taslima Khan

Arthur Graham-Maw

Emanate Studios

Bugzy Malone X Teedee 'Out Of Nowhere' by Emmanuel Boadi

Bugzy-Malone-X-Teedee-'Out-Of-Nowhere'-by-Emmanuel-Boadi

Earthboi directs a gritty, fun video for North London rapper K1 Never Forget Loyalty.The idea was to mach the visuals with the track and bring "jiggy to drill". Executing this meant capturing a high energy performative audio visual experience that incorporated casting and movement direction originating from the streets itself.Experimenting with a snorricam rig, and DV night vision footage helped to elevate the visual style and vibe of the video as well as the use of VFX and top class editing from Harry Lindley.

Aiden Walters

Kayla Pascal

Ana Gonzalvo

Beau Wilkinson

Josh Higgins

Henry Howard

Wash

Because Music

K1 Never Forget Loyalty 'Azonto' by Earthboi

K1-Never-Forget-Loyalty-'Azonto'-by-Earthboi

Chauffeur directs a punchy performance promo for Frosty.&nbsp;The video for Happy Hour was shot in the streets of&nbsp;Streatham and the unlikely location of Fleet Welcome Break on the M3, giving the video a raw, textural aesthetic.&nbsp;Contrasting the track's title - which evokes bright, neon-hued party vibes - with dimly-lit shot of the rapper at night, the video feels enigmatic and fresh.&nbsp;