Tom Oliver is a freelance director crafting socially and environmentally driven films with human stories at their core.Hailing from a background in fine art, his work spans commercials and documentaries for brands, agencies, and charities. Moving audiences through honesty, warmth, and technical craft.Based in London, available worldwide.

Director

Tom Oliver

Mr Bruce and Tom Oliver get hyperactive in the latest chapter of the forthcoming film OK Mr Bruce (accompanying the debut album OK).&nbsp;The singer-songwriter endeavours to&nbsp;protect his flowers as they experience the polycrises in the dancehall-meets-hyperpop banger Empathy Is A Weapon, featuring rapper and visual artist HAM. He faces a relentless series of catastrophes - fire, ice and rain - that destroy his flowers.Mr Bruce is constantly moving between floors of a building, repeatedly returning to HAM, who&nbsp;plays the role of the basement-dwelling florist, and gifts&nbsp;fresh flowers after each disaster. He also&nbsp;provides&nbsp;the grounded voice of reason on the track&nbsp;in response to Mr Bruce's excited vocal.&nbsp;[imgtoken data:1]&nbsp;“I wrote Empathy Is A Weapon&nbsp;in response to Elon Musk’s bizarre proclamation that empathy is a 'fundamental weakness of Western civilisation…weaponized empathy'," comments Mr Bruce. "For the Musk and his cohort of broligarchs they see empathy as a threat to the pursuit of wealth at all costs. To explore this idea I asked HAM to come on board. We met through a collective called Hard Art that runs at Brian Eno’s studio where many of these ideas were being discussed."His cool calm bars contrast nicely with my slightly unhinged delivery. All this on top of any absolute banger produced by Angus Kemp, it’s got the beat structure of dancehall with a hyperpop aesthetic creating a kind of anthemic protest song designed for the dancefloor.”

Ollie Gale

Shania Yasmin

Noisy Neighbours

Mathew Nolan

Jay Whylie

Gina Bell

Kristof Keszthelyi

Anand Singh

Mackenzie Taylor

Electric Theatre Collective

Mr Bruce 'Empathy Is A Weapon' by Tom Oliver

Mr Bruce - EMPATHY IS A WEAPON ft. HAM (official video)

Tom Oliver presents the third chapter of his ongoing&nbsp;visual project&nbsp;for Mr Bruce's forthcoming new album - and this one features legendary musician and producer Brian Eno, alongside New York rapper Homeboy Sandman.&nbsp;The video for How Will We Know opens with an interview with Brian Eno, who reflects on the current moment we find ourselves in - facing extreme social, political and environmental upheaval.With hand-drawn animation created by Mr Bruce himself, we follow the journey of a single line through the chaos of the polycrisis.Boasting a trippy monochrome style, it's a showcase of craft and abstract narrative, a wonderful match to the inspired track and a distinct departure from the two previous Oliver-directed chapters for <a href="https://www.promonews.tv/videos/2026/02/23/mr-bruce-all-falls-down-tom-oliver/94175" target="_blank">All Falls Down</a> and <a href="https://www.promonews.tv/videos/2026/03/02/mr-bruce-you-told-me-so-tom-oliver/94233" target="_blank">You Told Me So</a>.&nbsp;[imgtoken data:1][imgtoken data:2]

United Kingdom

Joe Savage

Alternative

Mr Bruce ft Brian Eno & Homeboy Sandman 'How Will We Know' by Tom Oliver

Mr Bruce - HOW WILL WE KNOW with Brian Eno & Homeboy Sandman (official video)

The second chapter of Tom Oliver's short film for the new Mr Bruce&nbsp;album sees the idiosyncratic artist&nbsp;dance&nbsp;with his doppelgänger and&nbsp;father in the dead of night, ending with a nod to Michelangelo’s Pietà as morning strikes.Following the furious repetition in a domestic setting of <a href="https://www.promonews.tv/videos/2026/02/23/mr-bruce-all-falls-down-tom-oliver/94175" target="_blank">All Falls Down</a>, the film's first chapter, You Told Me So moves&nbsp;at similarly breakneck speed. The visual is a feverish amalgam of dance, performance and clever match-cuts, exuding an uncanny vibe throughout.The inspiration for the film stems from personal experience, as Mr (Ian) Bruce explains.&nbsp;&nbsp;“The idea of dancing with my father has been in my back pocket for over a decade," he reveals. "It wasn’t until I discovered he’d been secretly tap dancing in his basement that I knew it had to happen."In some ways, this video is an extended metaphor for the grief we experienced after the death of my twin brother, his son.”[imgtoken data:1]

Eddy Idriss

Mr Bruce 'You Told Me So' by Tom Oliver

Mr Bruce - YOU TOLD ME SO (official video)

A meticulous Mr Bruce&nbsp;prepares an egg each morning with increasing agitation in the first chapter of a short film directed by Tom Oliver.Featuring the track All Falls Down, Oliver&nbsp;has created&nbsp;an intriguing first taster&nbsp;for a new album from the idiosyncratic musician, inspiring curiosity in his apparently obsessive character with the concise repetition of his breakfast routine. And of course, we cannot help noticing the similarity between the artist's bald head and his daily boiled egg.&nbsp;&nbsp;It looks like there are more chapters on the way,&nbsp;so we're looking forward to finding out what Mr Bruce has for lunch.&nbsp;[imgtoken data:1]

Mr Bruce 'All Falls Down' by Tom Oliver

OK Mr Bruce - chapter one - ALL FALLS DOWN

Tom Oliver directs an absorbing showcase for London-based singer&nbsp;Filámont, connecting two of her tracks in a single music video.in the&nbsp;dual promo for Pretty Boy and Again, Filámont inhabits a playfully cinematic world, popping up in the corner of a dusty London bookstore, a late night off licence and the&nbsp;monumental Thamesmead estate, as she addresses a problematic personal life - before attending an uncomfortable double date.Unfolding through creative camera angles and perspectives, it's a gently&nbsp;eccentric, attention-grabbing visual. The two parts have their own identity, but work seamlessly as a whole, offering a vibrant glimpse into Filámont's mind.&nbsp;[imgtoken data:1] "The project was brought to me by my DP and dear friend Jay Whylie," explains Tom Oliver, directing his debut music video.&nbsp;"We were both drawn to the nostalgia in Filámont’s tracks and wanted the filmmaking to reflect the warmth and texture of the '90s and early '00s hip-hop that the music draws from."She came to us with two songs and the seed of two ideas: reading quietly and an uncomfortable double date. The image of her reading developed into the bookshop scene that opens the video, which is brought to life with custom books that align with the lyrics. "We were playful with our approach to the double date, exaggerating the tension through accusatory glances captured in ultra slow-mo. When an extra dropped out last minute, Andrew, who had been cast as the bookshopkeeper, stepped in as the fourth dinner guest. It was a fun, unexpected twist that helped visually connect the two halves of the film and brought a surreal levity to the scene.[imgtoken data:2] "Working with a tight budget, I knew locations would make or break the project. I visited countless second-hand bookshops across London before finding one that would work for us. The off-licence was a chance find during another recce - it felt stuck in time, untouched for decades. I befriended the owner, who kindly let us shoot there with a skeleton crew on our pickup day, before we headed down to Thamesmead to grab our exterior performances as night fell. "A vintage Cooke zoom lens, and gorgeous grade by Benita at No.8, put the finishing touches on a project that I’m proud to put out as my first music video. It was a joy to make and has sparked a real appetite to make more music videos this year." &nbsp;

Tom Oliver

Director

2026 (5)