Hang on, this one looks vaguely familiar... 

Well, of course it does. But this is not just a spoof, or even a homage (seeing its been made by the same director). Instead here's something possibly never before attempted - Vaughan Arnell's new Olly Murs video for Hand On My Heart is a painstaking reconstruction of the video he directed for Robbie Willliams' Angels in 1996 - the one that effectively launched Robbie's career. 

In fact, its an almost eerily accurate facsimile - from Olly himself, to the photography, and at least one crucial location, Sauton Sands. It does highlight a certain timeless quality in the original. And of course Robbie is in on the joke. He makes a cameo - with a mock-incredulous 'what are you doing?' aimed at Murs, the young pretender...

Vaughan Arnell: "Robbie and I have talked in the past about him invading another video. Then the brief for this one was for it to be ‘Angels-esque’. So I played the track over the Angels video and it fitted perfectly. So I thought why not cheat it exactly. I sent them both the treatment – I had no ideas if Olly would go for it. But they had sung it together on the X Factor, and had become really good mates after that.

"Then I thought ‘what the fuck have I done.’ For a start, some of the locations don’t exist any more – like the buildings next to St Paul’s Cathedral where we shot Rob playing football. And the beach was still there! It was looking bad for a bit, but we pulled it together at the last minute.

"And it actually wasn’t a complete nightmare matching the shots. Will Bex did a great job with the photography, and we always had the original on an iPad so we could always see where Robbie had been standing. In a way we had the perfect storyboard.

“Best thing of the day? Robbie and Olly dressed the same. It’s a bit of a giggle. And when we had Olly playing football in the Barbican, right at the end he kicked the ball through someone’s window. We all ran away, like a bunch of kids…

“Obviously not everyone is going to get it – half the people in the office hadn’t seen the orginal. But it’s good to shake things up a bit. I might re-do Back For Good next…”