2012 X Factor winner James Arthur takes a winter morning stroll along the Thames, and on through a remarkably non-rainy London, in the promo for his new single Get Down - directed by Bugsy.

The video is powered by some on-screen lyrical stabs, but the real visual hook come when the live action transforms to animation - an excellent enhancement courtesy of the team of nine animators from MPC who worked on the project.

BUGSY

"I was really interested in directing a pop video and when the opportunity came up to work with James Arthur I was excited at the prospect of doing so.

"James was a pleasure to work with and we had a great shoot walking through London shooting against backdrops that had an epic quality to them. This was enhanced with fantastic animation done by lovely team over at MPC".