Peace 'Money' by Ninian Doff

Jimmy Brown - 17th Apr 2014

Ninian Doff invites you into a world of suits, braces, boardrooms, secret handshakes and bizarre gestures in his highly watchable promo for Peace's Money.

Ninian's video is a well-cast, sharply-executed swipe at male bravado and Masonic politics. And then it takes an unexpected turn...

NINIAN DOFF:

"I absolutely love taking something that could be silly and treating it super-seriously. The cast immediately understood this tone and nailed the serious world of competitive corporate handshakes.

"Supple Nam choreographed the super slick handshakes, Steve Annis shot this so beautifully, Nil Tomakan styled everyone perfectly, Lucie Red worked near miracles with the art direction and then we had a lot of fun in post with Leo at Stitch and Finish fulfilling my weirder requests. James at String & Tins nailed the sound design to really ramp up the weirdness with the ending.

"It's just one of those jobs that really came together. Even the location was a spooky find in that it fitted my script so exactly it was like someone built it for this video - 80s offices, leading to wood-panelled board rooms, and then even an underground tunnel that led to... well, I won't spoil it."

Watch 'Peace 'Money' by Ninian Doff' here