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Rosie Lowe 'How'd You Like It' by Us

Rosie Lowe 'How'd You Like It' by Us

Jimmy Brown - 4th Dec 2014

Shot in a vast, empty, warehouse-style facility, Us team up with UK singer-songwriter Rose Lowe for this deliciously odd promo to her track How'd You Like It which sees a couple get tied-up by cool, reflective string...

US:

"We had been experimenting with reflective yarn for over a year and felt this track was the perfect fit. It's an amazing material that illuminates when hit with a small LED light – basically the same yarn used in cycling clothing that lights up under car lights.

"Using Rosie's lyrics as a starting point we started to investigate the connections between people, whether that's the tension between two people or simply isolation".

Watch 'Rosie Lowe 'How'd You Like It' by Us' here

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  • Director's notes
  • Performance
  • Promos
  • VFX
  • Electronica

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Jimmy Brown - 4th Dec 2014

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