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Mind Enterprises 'Girlfriend' by Ben & Ross

Cat Velez - 16th Feb 2016

Mind Enterprises follow up their parody of Eastern-influenced wellness cults in Idealistic with this wonderfully cinematic video for their track Girlfriend, directed by Ben & Ross.

Set in a large pool, we see a jittery teenage boy bemused by his alluring crush, a girl with some excellent diving skills. Thanks to some excellent casting and performances, and the tonal precision of the shot's framing and lighting, the video manages to express a range of emotions in seconds – from nervous butterflies to bliss to fear – perfectly summing up that experience of falling in love.

BEN & ROSS:

"The core of the idea was about exploring the vulnerabilities of being in love – specifically fear, paranoia and the idea of losing someone you are infatuated with to factors beyond your control.

"We chose to explore this from the perspective of a painfully aware teenage boy - an age where these feelings are amplified. We wanted to execute what is essentially quite a linear story, by abstracting it, delivering something more subtle and at times surreal."

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Cat Velez - 16th Feb 2016

Tags

  • Director's notes
  • Narrative
  • Pop
  • Synth-Pop
  • Pool
  • Diving
  • Kiss
  • Love

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Cat Velez - 16th Feb 2016

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