Newcomer Benn Veasey has directed this twisted take on the classic rap video, playing with the themes of power, struggle and control in a surprising way.

It sees London rapper CD Spinz strutting down a residential street in London before getting in over his head by creating a demon out of a stranger on the street. It's a bizarre and engaging clip, especially when the woman-turned-demon runs away, turns on him, gets him in a headlock, takes his life and steals his rapping skills. And its nicely shot by Doug Walshe.