Well nobody's gonna accuse anybody of being subtle here, but that's absolutely no bad thing.

Colin Tilley takes Fergie and a heap of other, rich, powerful and successful Mums (including Ciara, Kim Kardashian West, Chrissy Teigen, and Alessandra Ambrosio) and puts them centre stage in this sexy, cartoonish and brilliantly brash video.

Set inside a colourful 50s pastiche in which MILFs of all creeds dominate the social landscape and attractive shirtless men are nothing but subservient and bewildered lackeys. We're treated to huge sets such as 'Milf Spa', 'Milf Shake Diner' and 'MilfVille' all of which look incredible, and feature enough milk-based innuendo to classify this video as unsuitable for vegans, probably.

Don't let the gloss and the in-your-face hyperactive style fool you though, seeing a woman publicly breastfeed in a mainstream pop video is a huge statement, which will hopefully really annoy some sexists.