Joe Connor takes a trip to Sardinia with the evergreen Placebo, and marks the band's 20th birthday with this uplifting rock workout radiating away-from-it-all summer vibes and, most importantly, acquainting us with the guys in the furry suits and the brilliant horned masks.

You can add this to a long list of estimable Placebo videos, but there's also something of Anton Corbijn's work with Depeche Mode in its cool mystery and use of locations.      

JOE CONNOR:

"It was such a wonderful pleasure to help Placebo celebrate their 20th year in the industry by shooting this video with them. It was one of those special projects where the creative concept and the band really gelled. I wanted to make something arresting, energetic and bold for them, something that reintroduced them but in true placebo style; something that felt otherworldly, special and unseen.  

"I won’t explain too much as I feel the joy of this video is in letting the images and the culture presented in this video wash over you but needless to say it was a wonderful shoot in Sardinia and i’ll be travelling back to document the characters depicted in the promo in further detail later in the year. I loved making this one.

"Massive shout out to the producer Dom at Shoot Sardinia and all his crew on the island that helped to craft such a lovely video and a wonderful experience. Major props."