The 1975 'It's Not Living (If It's Not With You)' by Warren Fu

David Knight - 11th Dec 2018
Warren Fu's second video for The 1975 sees Matty Healy living out his worst live performance nightmares, which makes for a smartly entertaining visual for It's Not Living (If It's Not With You).
First of all, Matty's clean-cut and wearing a suit. That can't be right for a start. And then when he's on stage, with his breezily jogging bandmates, a succession of surreal things start happening.Â
The really clever bit is when the hugely distracted Matty leaves the stage, goes through a door and ends up on the set of his last Fu-directed video for Sincerity Is Scary. A clever meta-textual touch.Â
And with the original idea coming from Healy himself - even if its possibly inspired by Alice In Wonderland - is there a more creative pop star in the UK right now?Â
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David Knight - 11th Dec 2018
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David Knight - 11th Dec 2018