Dave highlights the highs and the lows, the beauty and the bad, the dreaded and the familiar of what it means to be black in this day and age.

The music video, directed by artist's regular collaborator Nathan James Tettey, Edem Wornoo and Dave himself, depicts his incredibly visual lyrics, and paints a portrait of his black pride alongside his family and community. It documents aspects of black lifestyles from different backgrounds and social classes. And there are cameos from some prominent black figures in British life - including Oswald Boeteng, Raheem Sterling, Dina Asher-Smith, Dr Anne-Marie Imafidon, and Stormzy. 

Above all else, it's Dave's charismatic presence and lyrical flow that makes this an utterly compelling visual.