Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Popcaan 'Firm And Strong' by Nabil Elderkin

David Knight - 8th Mar 2019

From a derelict compound to a country church, Jamaican superstar Popcaan cuts a thoughtful figure in Nabil's powerful, slowburning epic for Firm And Strong.

Shot in Popcaan's hometown of Kingston, there's plenty of references to his hallowed place in the community, and also a sense of his personal responsibility, as he drives past waving schoolchildren and given an unofficial motorcade of local outriders.

This majestic piece of work was lensed by Galo Olivares (from the Oscar and BAFTA-winning Roma) and is Popcaan's first music video since signing to Drake's OVO Music. It's also the first collaboration between Nabil Elderkin and producer Luti Fagbenle. ‘I’ve wanted to collaborate with Nabil for years, and we finally made it happen," says Luti. "I love the result".

Featured sponsors

David Knight - 8th Mar 2019

Tags

  • Pick of the Day
  • Performance
  • Dancehall

Popular content

Feedback

Problem with this page? Let us know

Featured here in the credits?

Credits

Some credits on this video are only available to PRO members.

Production/Creative

Director
Producer
Line Producer
Production Company
Production Coordinator
1st AD

Camera

Director of Photography
Focus Puller
Steadicam

Lighting/Grip

Gaffer
Key Grip
Grip

Wardrobe

Stylist (Artist)
Make-up
Wardrobe

Casting

Casting

Editorial

Sound

VFX

Post production company

Commission

Label

Misc

Art Department
DIT
Drone Operator

Some credits on this video are only available to PRO members.

David Knight - 8th Mar 2019

Related Content

Industry News