Bree Runway 'Ape Shit' by Will Hooper
Rob Ulitski - 9th Mar 2020
Will Hooper directs a thrilling performance video for Bree Runway's Ape Shit, with a proper nod to old-school Missy Elliott.
Cycling furiously through a selection of set pieces, we see Bree confidently embody several characters, with sharp styling and tight art direction, switching the usual clichés on their heads to create something fresh and unique.
Will Hooper and art director Laura Little channel a Nineties/Noughties vibe into the set design and props, whilst DP Stefan Yap matches the aesthetic by utilising multiple formats, including night-vision and lo-fi digital cameras. It's an unabashed, hypnotic journey, with editor Sam Allen setting a breathless pace from the beginning.
At only two and a half minutes, Hooper packs a huge amount into the runtime - a dynamic and high-energy promo in his trademark style, that boosts the buzz and mystique around the dynamic Ms Runway.
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Rob Ulitski - 9th Mar 2020
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Credits
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Production/Creative
- Director
- Producer
- Production Company
- Executive Producer
- Production Manager
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Lighting/Grip
- Gaffer
Art
- Art Director
Wardrobe
- Hair
- Make-up
- Wardrobe
Editorial
- Editor
- Editing company
- Edit Producer
Grading
- Colourist
VFX
- Post production company
- BS
- Post Producer
Commission
- Label
Some credits on this video are only available to PRO members.
Rob Ulitski - 9th Mar 2020