Tom Beard directs an intimate choreography video for Rita Ora's How To Be Lonely. 

Joining a group of dancers all dressed in white athleisure wear, Ora showcases her skills as she struts through a variety of high-energy setups.  

Matching the pace and emotional punch of the track, DoP Eira Wyn Jones balances wide shots of the action with closeups of Ora's affecting performance. 

Editor Lucy Berry hits all the right marks, allowing the group choreography to breathe at the beginning and build to a crescendo of action as the video closes out. It's a simple and effective promo which still manages to get across the complex emotion of the track.