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Ray BLK 'Lovesick' by Labi Odebunmi

Rob Ulitski - 4th Nov 2020

Revenge is on the cards in Labi Odebunmi's enigmatic promo for Ray BLK. 

Celebrating a sense of growth and empowerment following a breakup, the dynamic visuals feature BLK's mesmerising performance across several distinct setups. 

The styling and cinematography are suitably slick, and the ominous location adds a hidden layer of mystery to the concept. 

LABI ODEBUNMI: 

Ray’s an amazing performer and really brought the mood to life.

"The track’s like a revenge love song so I wanted to exhibit the savage aura revenge can turn one into, via the scenes/setups I created along with Ray’s performance style. When you’re experiencing such feelings, you don’t care. You just express how you feel, you do as you please - you defy and disregard the “rules” or “expected”.

"I wanted to open the door of confidence and bravado mixed with suspenseful sexiness in different forms. Ray’s an amazing performer and really brought the mood to life."

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Rob Ulitski - 4th Nov 2020

Tags

  • Director's notes
  • Performance
  • Contemporary R&B
  • R&B
  • Revenge

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Rob Ulitski - 4th Nov 2020

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