Myles Whittingham directs a very personal story of survival in his promo for Bugzy Malone's Don't Cry, featuring Dermot Kennedy. 

Alluding to Malone's near-fatal crash back in March - which left the artist with life-threatening injuries - the concept is presented as two parallel storylines, one anchored in realism and one in fantasy. 

Representing the fine line between life and death, we see a vicious boxing match, with Bugzy battling against a more powerful opponent, then cutting to see him fighting for his life for real, surrounded by paramedics and flashing blue lights. 

Matthew Taylor's cinematography is outstanding, aesthetically dividing the two vignettes through the use of contrasting camera movements and strong colour palettes. The boxing match in particular is suitably impactful - directed, shot and edited to be as cinematically brutal as possible. 

Action-packed, high energy and beautifully crafted, it is a visceral experience which is also reflective - with Kennedy adding his vocals from a hospital corridor, as if he is waiting for news about Bugzy.