Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Charlotte Jane 'Get It Right' by Charlie Watts

Rob Ulitski - 18th Dec 2020

Charlie Watts directs an introspective promo for rising pop artist Charlotte Jane. 

Experimenting with reflections and mirrored effects, the videos sees Jane as a fly-on-the-wall spectator to a tumultuous relationship, intercut with beautifully stripped-back performance vignettes. 

The locations play a key role in the concept, with each space representing the tangible heartbreak and doubt present in the track. The clever trickery of reflection vs reality adds an extra layer of meaning, as the two doppelgängers react in different ways, unable to come to an agreement. And DoP Dan McPake keeps a raw and authentic feel to the video with desaturated natural lighting and sedated camera movement. 

"It was great to team up with Charlotte on this project," says Watts. "With the track itself being so considered and beautiful, we thought it only appropriate to create some interesting frames to accompany it."

Rob Ulitski - 18th Dec 2020

Tags

  • New Director
  • Pop
  • Reflection
  • Heartbreak
  • Relationship

Popular content

Feedback

Problem with this page? Let us know

Featured here in the credits?

Credits

Some credits on this video are only available to PRO members.

Production/Creative

Director
Producer
Production Company
1st AD

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer

Art

Art Director

Wardrobe

Hair
Make-up
Wardrobe

Grading

Colourist

Commission

Commissioner
Label

Some credits on this video are only available to PRO members.

Rob Ulitski - 18th Dec 2020

Related Content

Industry News