Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Camelphat x Lowes 'Easier' by Tom Haines

Rob Ulitski - 23rd Dec 2020

Tom Haines embraces the echoes left behind by nightlife culture, in his passionate promo for Camelphat's Easier. 

Haines reimagines the past barren year of club culture, the ghostly reminders of what life was like just over ten months ago, with the help of regular collaborator, DoP Steve Annis. They pull together a more optimistic perspective as we weave in and out of outlandish, no-holds-barred dance spectacles. 

It begins with the lead character engaging with the technology that makes the clubbing experience so special and otherworldly, and soon there is a vibrant display of lasers, haze and remote heads, encapsulating the hypnotic, hyperactive energy of the dancefloor - just like the good old days.

TOM HAINES:

We’re unable to have that release valve, but that doesn’t mean the spirit isn’t there. 

"This video is an ode to our shut clubs, to defiance in the face of uncertainty, acknowledging our frustration, but also celebrating the pulse of nightlife that still exists, and will again. There was a time when clubbing was about self-expression, about being outlandish and reinventing yourself perpetually every weekend.

"The clubs are closed, and we’re unable to have that release valve, but that doesn’t mean the spirit isn’t there. It’s emotive, evocative but also is full of energy and raw hedonistic enjoyment."

Rob Ulitski - 23rd Dec 2020

Tags

  • Choreography
  • Director's notes
  • Pick of the Day
  • House
  • Electronic
  • Clubbing
  • Nightlife
  • Culture

Popular content

Feedback

Problem with this page? Let us know

Featured here in the credits?

Credits

Some credits on this video are only available to PRO members.

Production/Creative

Director
Producer
Production Company
Executive Producer
1st AD

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer

Art

Art Director

Wardrobe

Make-up
Wardrobe

Editorial

Editor

Grading

Colourist

Agent

Director's Representation

Commission

Commissioner
Label

Some credits on this video are only available to PRO members.

Rob Ulitski - 23rd Dec 2020

Related Content

Industry News