Mimi Webb 'Reasons' by Moon
Rob Ulitski - 10th Feb 2021
Moon's video for UK singer-songwriter Mimi Webb spans four minimalist vignettes, which conceptualise the track Reason's themes of jagged self-reflection and introspective struggles.Â
DoP Francis Lane uses fractured framing, lucid lighting and dazzling on-camera, practical filters, to personify Webb's demons, creating a nightmarish vision cloaked in glossy pop aesthetics.Â
Moon's disjointed, frantic edit conveys the whirlwind of internal emotions and the rollercoaster journey in the artist's head.Â
Rob Ulitski - 10th Feb 2021
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Rob Ulitski - 10th Feb 2021