Kelvin Jones directs a high-energy promo for Big Zuu & D Double E's new track Variation.

Filmed across several London exteriors, the artist's stories are presented in a humorous yet honest way. 

Switching from low-angle platform shots to getting a fresh trim in the streets - and a hilarious cameo as a faux-BBC presenter - the camaraderie and energy add an authentic vibe to the concept, exuding feel-good charm in every frame.