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James TW 'Butterflies' by Jack Willoughby

Rob Ulitski - 19th Apr 2021

James TW cycles through a series of idiosyncratic personas in Jack Willoughby's promo for Butterflies. 

Stepping into a photo booth, the artist transforms into an impressive range of characters, from all manner of time periods, styles and even universes... 

It's a fun-filled video that oozes tongue-in-cheek charm - and comments on the various personalities we all hide within ourselves. 

From the styling to the art direction and makeup, every facet of the video is on the same page, and it's an effective visual interpretation of the themes in the track.

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Rob Ulitski - 19th Apr 2021

Tags

  • Pop
  • Photo Booth
  • Persona
  • Personality

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Director of Photography
Focus Puller
2nd AC

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Gaffer

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Art Director

Wardrobe

Make-up
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Rob Ulitski - 19th Apr 2021

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