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The Weeknd 'Take My Breath' by CLIQUA

Rob Ulitski - 3rd Sept 2021

CLIQUA direct a breathtaking promo for The Weeknd's Take My Breath. 

Infused with dystopian aesthetics, the video sees the artist catch the gaze of his latex-garbed romantic interest (played by Shaina West) in a nightclub, who encourages him to breath an unknown substance from a futuristic gas mask, before taking him on the ride of his life. 

Paying homage to underground subcultures - and with a nod to films such as The Matrix and Blade - the video intertwines The Weeknd's love for engaging narrative with a slick, sensual style - and relentless strobing and fast editing - resulting in a video that is assaults the senses and, yes, takes your breath away.

Tags

  • Narrative
  • Alternative
  • R&B
  • Performance
  • Conceptual
  • Dystopian
  • Underground
  • Subculture
  • Strobe
  • Strobe warning

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Credits

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Production/Creative

Director
Cliqua
Producer
Production Company
Executive Producer
Executive Producer
1st AD

Camera

Director of Photography
Camera operator
Steadicam

Lighting/Grip

Gaffer
Key Grip

Wardrobe

Costume designer
Costume designer

Choreography

Choreographer

Casting

Lead actor

Editorial

Editor
Editing company

Grading

Colourist
Colour grade company

VFX

VFX
VFX Company

Misc

Online

Rob Ulitski - 3rd Sept 2021

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