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No Rome 'When She Comes Around' by Paco Raterta

Rob Ulitski - 3rd Nov 2021

Paco Raterta chooses violence in his explosive promo for No Rome's When She Comes Around.

Intercutting fiercely vivid imagery, quick cuts and an exploding jeep, the resulting project - shot in Manila, Raterta's home city - is visceral and hypnotic, and anchored by a wonderfully intense performance from the artist. 

The burning urban landscapes are a perfect backdrop to the concept, whilst the glitchy, dirty textures which overlay the image add a certain grit and authenticity to the aesthetic. It's brilliantly shot by JA Tadena, and edited and graded by Raterta himself to create a mesmerising experience.

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Rob Ulitski - 3rd Nov 2021

Tags

  • Alternative
  • Glitchy
  • Texture
  • Performance
  • Hypnotic
  • Dreamlike

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Rob Ulitski - 3rd Nov 2021

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