Grimes 'Shinigami Eyes' by BRTHR
Rob Ulitski - 1st Feb 2022
BRTHR direct a breathtaking, hypnotic promo for Grimes' Shinigami Eyes, as she takes another bold leap forward in mythological-infused imagery.Â
In the unmistakably sensory and surreal style that directing duo of Alex Lee and Kyle Wightman are renowned, the video is a relentless clash of visual effects, live action performance and slick transitions - and features Grimes in the middle of a kaleidoscopic otherworld.
Swordfights and archery make an appearance - continuing the thread of previous video Player of Games - and Korean pop royalty Jennie Kim of BLACKPINK even gets a cameo in one performance setup.
It's an absolutely mesmerising to watch, and the artist otherwise known as Claire Boucher is clearly a brilliant match for BRTHR's visual aesthetic. She's come a long way since that video - now nearly ten years ago - for Oblivion.
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Rob Ulitski - 1st Feb 2022
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Rob Ulitski - 1st Feb 2022