Blake Claridge directs a poignant and meditative promo for modern classical artist Alexis Ffrench. 

The video for Guiding Light builds upon themes of love and loss, and depicts a woman standing on the shoreline, allowing the waves to wash over her bare feet, while an upright piano stands just metres away. Then Ffrench himself appears, playing the refrain of Guiding Light on the piano. 

The idea of connection to nature and to a higher power is elevated by the stormy, unsettled weather, and the subtlety of the performance allows viewers to impress their own experiences onto the concept and form their own attachments to the music.

"On the recce, the sun was out and I had planned things for the perfect sunset," explains Blake Claridge. "But this is England, so on the shoot day we were coming off the back of a storm and shooting in torrential rain. But it was perfect, and just created more drama to what was always going to be a pure and simple piece."