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Winnie Raeder 'The End Of Me' by Rianne White

Rob Ulitski - 28th Mar 2022

Rianne White directs the first of three visuals for London-based Winnie Raeder's new EP, with a minimalist and near abstract piece for The End Of Me. 

The video explores connection and comfort, visualised through two pairs of hands entangled in twine, attempting to reach each other and free themselves from their binding. Rianne White explains that the idea came from the clarity of Raeder's delivery of her music. 

"Winnie has a sound that grants you access to your inner world and has you locked in a dance with yourself as you feel every word and note of it," she reflects. "We spoke about connection, feeling uncomfortable, playing with the nerve in the song - a place where you can be both fearless and vulnerable, consumed by a gas leak effect of your own emotions. Let’s sit still, and really feel it."

The focus upon this symbolic imagery, and infusion of emotion perfectly match the downtempo track. It's an intriguing introduction to the video series.

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Rob Ulitski - 28th Mar 2022

Tags

  • Director's notes
  • Pop
  • Hands
  • Twine
  • Connection
  • Discomfort
  • Abstract

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Rob Ulitski - 28th Mar 2022

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