Clean-cut hip hop artist Luke Jenison - who describes himself as "your mother's favourite rapper" - returns with a new self-directed video for the first release from his forthcoming album, and taking the important subject of breakfast cereal as his jumping off point. 

Captain Crunch is a zany, high energy, hip hop track with enjoyable visuals that give a nod to 90's and early 2000's cereal commercials. Luke's easygoing presence and lo-fi comic versatility makes up for what he lacks in budget to make this one of his successful videos so far.

After all, breakfast is the most important meal of the day. Crunch-a-tize me, Captain!