Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Pip Millett 'Downright' by KC Locke

Rob Ulitski - 27th May 2022

KC Locke directs a tender promo for Pip Millett's Downright, exploring the complexities of a modern-day relationship. 

The video focusses upon the transitory memories that haunt a person once they have gone forever - which makes you question if a relationship is headed the same way. 

DoP Rick Joaquim captures the narrative concept with a delicate, considered style, elevating the concept with beautiful lighting and slow-motion camerawork.

"I really enjoyed creating this video for PIP, drawing from PIP’s own experiences of living with depression and how past relationships inspired the song," says Locke.

"Collaborating with Rick Joaquim was a pleasurable experience as his style and way of working was very respectful and considered, while always caring about story an emotion."

Rob Ulitski - 27th May 2022

Tags

  • Performance
  • Depression
  • Tender
  • Relationship
  • Sombre
  • Considered

Popular content

Feedback

Problem with this page? Let us know

Featured here in the credits?

Credits

Some credits on this video are only available to PRO members.

Production/Creative

Director
Producer
Producer
Production Company
Executive Producer
1st AD

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer

Art

Production designer

Wardrobe

Stylist
Hair
Make-up

Editorial

Editor
Editing company

Grading

Colour Producer
Colourist
Colour grade company

Agent

Director's Representation

Commission

Commissioner
Commissioner

Some credits on this video are only available to PRO members.

Rob Ulitski - 27th May 2022

Related Content

Industry News