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BINA. 'Do Not Disturb' by niyadre

Rob Ulitski - 16th June 2022

BINA has a bizarre out-of-body experience in niyadre's thought-provoking promo for Do Not Disturb. 

The immersive promo sees the artist walking through a manicured forest environment, bumping into different versions of herself in an increasingly abnormal sequence of events. This leads to her stealing a bike and watching her clones dance by a lake at sundown - definitely not your average day out. 

The warm, summery cinematography and classic Kodak film grade add a layer of polish to the concept, whilst the themes of mental health and our connection to the different versions of ourselves adds a poignant flourish.

Rob Ulitski - 16th June 2022

Tags

  • New Director
  • Performance
  • Doppelgänger
  • Poignant
  • Unusual
  • Abnormal
  • Kodak

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Rob Ulitski - 16th June 2022

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