tendai 'Pressure' by Ethan & Tom
Rob Ulitski - 27th July 2022
Ethan & Tom direct a fresh take on 90's nostalgia in their promo for tendai.Â
Viewers of a certain vintage will remember the excitement and anticipation that came with the TV rolling into the classroom on a school day. Regardless of what was being played on-screen, the whole proceeding was an event, and the director duo have used this as their central concept in the video for Pressure.Â
Shot in a white cyc studio, the understated action happens around this TV, which loops Ceefax-style graphics, revealing lyrics and thematical callbacks to the track.Â
It has the multiformat, inventive trademark that the directors are known for, and achieves an awful lot on limited resources.Â
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Rob Ulitski - 27th July 2022
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Rob Ulitski - 27th July 2022