Guy Gooch and Ray Laurél co-direct a dynamic mixed-media promo for Unconditional, shot in a surprising location. 

This is a performance video where Laurél reflects upon relationships and heartbreak, with just his guitar as company - and he happens to be in the central reservation of a very busy London dual carriageway. 

A number of visual techniques are introduced - animation overlays start to flicker on-screen, and the directors experiment with shutter speed, cutout shapes, and time-lapse. The video extends from day to night - and never leaves that one spot in the middle of the road.  

There is a really creditable amount of creativity involved in the efforts of Gooch and Laurél in making this. And we hear that they survived the experience...