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DMA's 'I Don't Need To Hide' by Lucy Knox

Rob Ulitski - 22nd Aug 2022

Lucy Knox directs an evocative promo for Australian rock band DMA's.

In a mirrored studio environment, we see vocalist Tommy O'Dell performing as a strobing light reveals snapshots of enigmatic characters.

As the video progresses, the room expands into a tidalwave of personalities dancing unabashedly, interspersed with experimental cutaways and portraits of the group. 

Knox's cinematic vision is the perfect accompaniment to the music, and the imagery lingers long after it's finished - a telltale sign of a brilliant piece of work. 

Rob Ulitski - 22nd Aug 2022

Tags

  • Rock
  • Performance
  • Strobing
  • Enigmatic
  • Imagery
  • Dance
  • Nighttime

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Credits

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Production/Creative

Director
Producer
Production Company
Production Manager
1st AD

Camera

Director of Photography

Lighting/Grip

Gaffer
Key Grip

Art

Production designer

Wardrobe

Make-up
Wardrobe

Choreography

Movement Director

Casting

Casting director

Editorial

Editor
Editing company

Grading

Colourist
Colour grade company

Agent

Director's Representation

Commission

Commissioner
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Some credits on this video are only available to PRO members.

Rob Ulitski - 22nd Aug 2022

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