The cycle of videos for Abel Tesfaye aka The Weeknd's current smash hit album Dawn FM takes a phenomenal turn into extraordinarily imaginative anime, courtesy of creative directors Cliqua and French animation director Jocelyn Charles.

Following the Cliqua-directed video for Out Of Time - which ends with the singer drugged, in hospital, and having a mask applied to his face - the promo for How Do I Make You Love Me? begins with Tesfaye waking in a hospital bed wearing the mask, as an animated character. What proceeds is a brilliant 2D animation, greatly influenced by the style of Studio Gibli's Hayao Miyazaki - but somewhat darker...

This is a brilliant showcase for the marvellous animation style of Jocelyn Charles, who co-directed the video for French artist L'Impératrice that won Best Animation at the UKMVAs last year. This takes her to the next level.