Sina Dolati directs an experimental music video collaboration with Iranian-Canadian hiphop artist Säye Skye.

Shot in Toronto, the video celebrates Attention Deficit Hyperactivity Disorder as a superpower through a combined lens of comedy and out of this world sci-fi imagery.

Filmed on a 360/VR camera, the video was later converted into a standard 2D visual, allowing the creative team to simulate different movement and perspectives.

Making reference to 20th century American science fiction and post-revolution Iranian cartoons - amongst other aesthetics - the experience takes viewers on a surreal journey through time and space, with a hypnotic, frenetic and intense journey. 

"We aimed to create an experience that allows both Farsi and non-Farsi speaking audiences to connect with and feel the themes of the music," says Dolati.