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Shadez The Misfit 'Southside Solace' by Giles Edward-N

Rob Ulitski - 16th Nov 2022

A mysterious figure ponders what it means to be a man in 2022, in Giles Edward-N's enigmatic promo for Shadez The Misfit.

The video explores the artist's socio-economic upbringing and life experience, through to his role as guide and mentor as a new father, with a powerful and memorable style.

Shot in high contrast black and white, the video uses conceptual setups to bring the themes to life, with burnt-out highlights and crushed shadows creating a gritty, otherworldly aesthetic. 

The autobiographical piece blends narrative with abstract imagery, representing the uncertainty of the journey ahead, and the newfound responsibility he has been given.  

Tags

  • New Director
  • Performance
  • Hip Hop
  • Gritty
  • Shadow
  • Highlight
  • Black & White

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Rob Ulitski - 16th Nov 2022

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