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Stormzy 'This Is What I Mean' by Dir. Lx

Rob Ulitski - 28th Nov 2022

Dir. Lx directs a stirring promo for Stormzy's This Is What I Mean. 

Filmed on the night of his album launch party, the video boasts a number of big-name collaborators, including Amaarae, Black Sherif, Jacob Collier, Ms Banks and Storry. 

Mobile phone footage of the event is cut together with enigmatic studio setups, creating an explosive, slick aesthetic that mixes raw energy with polished vibes, resulting in one of Stormzy's best videos to date. 

Tags

  • Album Launch
  • Mobile phone
  • Performance
  • Slick
  • Studio
  • Collaboration

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Credits

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Production/Creative

Director
Dir. Lx
Producer
Production Company
Executive Producer

Camera

Director of Photography
Focus Puller
Focus Puller
Steadicam

Lighting/Grip

Gaffer
Gaffer

Editorial

Editor
Editing company
DOMA
Edit Producer

Grading

Colour Producer
Colourist
Colour grade company
DOMA

Commission

Commissioner
Label

Rob Ulitski - 28th Nov 2022

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